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Website Content Editor

Salary: £25,000 per annum

Grade: 5- Supervisor/Officer

Position type: Full time, Permanent

Responsible to: Website Manager

Direct reports: None

This role is focused on managing the content strategy for ShelterBox’s upcoming international website. Putting the user at the heart of every decision, the role will produce high performing web copy, develop and optimise user journeys, and share insights across the FundComms department.

Our vision for this role is to create best in class website content that other charities look up to. In addition to maintaining our relationships with existing supporters, we want to use our website to acquire new supporters of ShelterBox, earn more engagement from younger audiences, achieve more frequent donations and get supporters to talk positively about supporting ShelterBox without prompting.

The successful candidate will join a friendly and ambitious team and play a key role in helping to make ShelterBox a global name. The role is full of variety, working with other teams within the organisation to deliver a range of strategic projects.

Who are we looking for?

ShelterBox is seeking a bright, motivated and proactive individual with a minimum of 2 years' experience working in a copywriting or content role.

You will be plugged into the world of international development and should have a focus on innovation, helping us to spot trends to engage audiences and test new approaches.

Excellent writing skills, grammar and knowledge of the English language are essential. You should be able to adopt different tones and styles of writing when supporting projects from both our international programmes around the world and fundraising campaigns – from explaining the latest developments in the Syrian war to persuading people to take part in our latest fundraising campaign. You will be able to clearly convey ideas in a compelling and concise manner and bring passion and excitement when it is needed. Attention to detail is crucial.

This is a great opportunity to get ‘behind the scenes’ of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter.

Duties will include but not be limited to:

Best in class content

• Produce best-in-class copy and content that achieves organisational objectives
• Create high performing pages with powerful and engaging copy and content to support fundraising and communications campaigns and appeals, helping to increase engagement and donations
• Plan and deliver the ShelterBox blog, increasing engagement and organic traffic
• Update and maintain existing website content, including case studies, country pages, and evergreen content, to ensure information is always up to date and performing well
• Provide training for fundraising teams to develop web copywriting skills
• Support core projects like the Supporter Growth Strategy and Supporter Journey project

Planning, testing and auditing

• Create a website content plan that answers user needs, attracts new traffic to the website and improves SEO rankings
• Perform SEO audits, keyword research and monitor search rankings across the website
• Perform contents audits, identifying areas for improvement across the website - in the short-term helping us to select pages to migrate to the new international site. Long-term/ongoing identification of content gaps
• Build test and learn into content planning, using Google Optimise to run A/B tests
• Ensure website content is meeting user needs, running web surveys, putting the user at the heart of our content
• Analyse web content using tools like Google Analytics and Hotjar
• Develop and optimise supporter journeys
• Share insights, findings and best practice to ensure wider teams know and understand what is working well and how this can improve their areas of work
• Have an innovation focus with a willingness to fail, identifying and testing new products and trends with a view to increasing audience reach and engagement

International support

• Support our smaller affiliate websites by monitoring their content, prompting and helping those teams to update their pages
• Share our high-quality web content to all affiliate networks
• Support teams to improve quality of content with SEO training and recommendations.
• Share best practice insights, advice and training to all affiliate teams

Other responsibilities

• Any other duties as required which are deemed appropriate to the level and grade of the post