business developer Remote
Job description
About ReadySet
At ReadySet, we're building a distributed SQL cache that precomputes the results of prepared statements (i.e. parameterized SQL queries) and incrementally updates these results over time as the underlying data in your database changes.
ReadySet is wire-compatible with MySQL and Postgres, so it can be integrated with your existing application without code or database changes– ReadySet makes it easy for developers to build performant web, analytical, and internal applications regardless of whether they're deployed to a single region or around the world.
We're looking for people who are excited about exploring and productionizing the frontier of distributed systems and DB research to join our international, fully-remote team. You'd be a great fit at ReadySet if you're excited to build data infrastructure that makes modern read-heavy applications faster, simpler, and easier to deploy.
About this role
We are seeking a versatile and results-driven Developer Marketing Lead to join as our first marketing hire. In this role, you will be responsible for driving both product marketing and growth marketing strategies to fuel our company's growth. This is an exciting opportunity to make a significant impact, shape our marketing efforts from the ground up, and contribute to our overall success.
Responsibilities
Growth Marketing:
- Develop and execute a comprehensive growth marketing plan that includes target audience identification, acquisition strategies, and budget allocation.
- Manage our acquisition channels including organic, paid media channels (Search, Social, Display), influencer campaigns, affiliate marketing, and anything appropriate for a developer focused brand, audience and message.
- Responsible for our sales pipeline generation numbers and our self-serve acquisition numbers.
- Drive SEO strategies to increase organic search rankings and improve website traffic and visibility.
- Reviewing site performance by performing Keyword Research and amending keyword usage and changes to internal link structure where appropriate.
- Build and execute a pipeline of experiments across our channels to optimize CAC.
- Analyze data and metrics to identify trends and use these to create insights that can inform how we optimize campaigns and drive growth.
- Utilize marketing automation tools and CRM systems to segment audiences, deliver personalized campaigns, and nurture leads throughout the customer journey.
- Manage the paid media budget allocation and decide on channels and mix.
Product Marketing:
- Develop a deep understanding of our target market, customer needs, and competitive landscape to drive effective product positioning and messaging.
- Create high-quality marketing collateral, including product presentations, datasheets, case studies, and sales enablement materials.
- Plan and execute product launches, working cross-functionally to ensure successful go-to-market strategies and coordinated launches.
- Conduct market research and customer interviews to identify customer pain points, gather feedback, and drive product enhancements and refinements.
- Work closely with the sales team to provide them with the necessary tools, training, and materials to effectively communicate product value and drive sales.
You may be a good fit if you have…
- A bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing and/or growth marketing in a B2B SaaS Company, preferably in developer tooling.
- Strong understanding of the developer landscape and the forums tools they use (StackOverflow, GitHub, documentation, dev.to, blogs, etc.)
- Basic knowledge of open source development and communities.
- Strong understanding of product marketing strategies, go-to-market planning, and growth marketing tactics.
- Proven track record of driving product adoption, revenue growth, and user acquisition through effective marketing strategies.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and create engaging marketing content.
- Data-driven mindset with strong analytical skills and proficiency in marketing analytics tools and platforms.
- Proficiency in digital marketing channels, including digital advertising, social media, email marketing, and SEO.
- Experience with marketing automation tools, CRM systems, and A/B testing platforms.
- Ability to thrive in a fast-paced and rapidly evolving start-up environment, wearing multiple hats and managing competing priorities.
Benefits and Salary
We have raised over $28m from great VC funds and angels to fuel our growth and help us take our product from an ambitious research prototype to general availability. The salary range for this role is $160,000 - 200,000 USD per year. This salary range includes multiple levels and locations. Your level is based on our assessment of your interview performance and experience, which you can always ask the hiring manager about to understand in more detail.
Salary is just one component of ReadySet's total compensation package for employees. Your total rewards package will include equity, top-notch medical, dental and vision coverage, unlimited PTO (with minimum vacation recommendations), and more.
PTO & Parental Leave
We offer unlimited PTO with minimum vacation recommendations and encourage our team members to take time off whenever they need it. We also offer 90 days of paid parental leave.
Team off-sites & conferences
A few times a year, the whole company meets to facilitate in-person collaboration and team bonding. In addition, we actively encourage participation at conferences and events.
And more!
We make time for our remote team to learn together and have fun together even if we are miles away. We have virtual game hours, and an internal tech talk series.
Our Values
Continuous Learning and Growth
Having a product rooted in research out of MIT, a commitment to learning is a requisite trait of every team member. We work on cutting-edge problems in distributed systems and are looking for engineers ready to rise to the challenge as we revolutionize the use of SQL in modern web applications. We want to be a company where all employees are excited to continue learning and growing in their area of expertise, no matter which role or team they are a part of.
Healthy Collaboration
Though every team member at ReadySet is individually exceptional, many of the problems we are solving have not been solved before. This means engineering at ReadySet is a team sport. We strive to give every engineer ownership over their work while giving them the resources they need to produce high-quality solutions. We welcome feedback on our own ideas and create timelines with the assumption that part of every day will be spent helping others. We also trust that during disagreements, every teammate will prioritize finding the best possible solution over being right. We encourage collaboration and humility over ego.
Safety to Fail
As a growth stage company tackling huge engineering challenges, sometimes we fail. When this happens, we don't place blame or keep score and are willing to acknowledge when we could have done better. Most importantly, we are committed to learning and improving as much as possible from every failure so we have a higher chance of succeeding the next time.
Diversity and Inclusion
ReadySet knows that a diverse workforce directly contributes to a higher quality product for our customers. We have put immense effort into fostering an inclusive, diverse work environment from the time of the company's founding. We expect everyone to bring empathy and respect to all of their interactions with coworkers and customers. Encouraging everyone to bring their unique perspectives to the table when solving problems helps us build and deliver stronger products.
