VIP, Education & Hospitality Manager London, England
Pernod Ricard
Full Time
London, England
54000 - 75600 GBP ANNUAL Today
Job description
VIP Education and Hospitality Manager
Your Manager: Head of Brand Experience, Advocacy and Education
Team: Single Malt Marketing Brand Team
Location: London and/or Glasgow We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
Here in the UK
In the UK, Pernod Ricard is made up of 3 businesses:
- Pernod Ricard UK, which markets, sells and distributes our products in the UK market
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.
Your new team
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
The VIP Education and hospitality manager has a pivotal role in managing our whisky education programme as well as luxury hosting either at our distilleries or potentially in markets. Managing all touchpoints of the consumer journey with the support of the Education and Hospitality team. Ensuing our guests have bespoke experiences couples to their needs whilst also showcasing the breath of the full Chivas Brothers portfolio of whiskies.
Your unique contribution
You will have 4 main areas of responsibility:
Brand Portfolio Education: Support the Head of Brand Experience, Advocacy & Education to develop a fit for purpose education strategy for the Chivas Brothers whisky portfolio. Prepare engaging and innovative education content and material. Educate key internal stakeholders (exec teams, brand teams, commercial team, coms teams) and premium external stakeholders (leading customers, VIPs and HNWIs). Lead by example to ensure your team of global ambassadors can amplify Chivas Brothers education key messages and principles. Set up relevant KPIs to measure success.
VIPs and HNWIs Engagement: Engage with VIPs and HNWIs from Pernod Ricard and Chivas Brothers network. Introduce them to Chivas Brothers purpose and craftsmanship. Also share with them latest brand stories, product innovations and ultimate experiences.
Chivas Brothers Corporate House Development and Management: ensure Chivas Corporate House is becoming a key luxury touchpoint relevant to host and entertain VIPs and HNWIs. Support the Brand Home manager in the achievement of his operational, financial and people objectives. Manage the heritage and education visit coordinator and ensure smooth communication and cross collaboration with the other Chivas Brothers brand homes.
Brand Ambassador team Management: Manage the team of global brand ambassadors. Ensure education needs in markets and at a global level are prioritised and equally allocated between the different members of the team. Assist the team with large-scale inward visits and events.
Who you’ll be working with
Your main interactions will be:
- Internally: Pernod Ricard luxury network, VIP managers in key markets, global and local Marketing brand teams, Brand Homes team, Blending and inventory team, Production + Warehousing team, Graduates team…
- Externally: Whisky VIPs and HNWIs, whisky influencers, whisky auctioneers, wine & spirit education gurus, competition brand homes, whisky community events and leading whisky stores
- Your team: you will be managing the Education and Hospitality team within the Chivas Brothers Brand Advocacy team. A team of 10 people organised between the Chivas corporate house team (x6 people), the visit coordination team (x1 person) and the international brand ambassadors’ team (x3 people).
- Line management: You will report to the Head of Brand Experience, Advocacy and Education Chivas Brothers.
Your blend of talent
This position could be right for you if you:
- Solid experience in the whisky industry
- Advanced knowledge of premium whisky environment, whisky heritage, whisky key opinion leaders and whisky making process
- A previous experience in a whisky senior communication or senior ambassador position would be a plus
- Passion for storytelling, education and a consumer facing role
- Highly effective at public speaking and engaging an expert audience
- Ability to conduct high end whisky masterclass and whisky tastings. Either in person or digitally (via Zoom, Teams, Google Meet…)
- Good at amplifying its own learnings and/or achievements through social network (Instagram, LinkedIn, Facebook…)
- Interest for the world of luxury and ability to engage with luxury consumers
- Business acumen with proven track record of commercial successes
- Financial acumen with ability to manage and develop a P&L
- Strategic thinking with ability to plan and anticipate
- Good knowledge of luxury hospitality sector
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.
Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Job Posting End Date:
Target Hire Date:
REPLACEMENT_STRING04-30-07:00
Target End Date:
Pernod Ricard
https://www.pernod-ricard.com/en-uk/
Paris, France
Alexandre Ricard
$5 to $10 billion (USD)
201 to 500 Employees
Company - Private
Food & Beverage Manufacturing
1975
