Paid Social Specialist London, England
Job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role:
Part of the Global Buying team, and reporting into the Paid Social manager, the Paid Social Specialist will be responsible for implementing and managing paid social activity, maximizing subscriber growth at cost-effective levels. The candidate will help growing awareness and acquire subscribers for our streaming services across Europe.
Your Role Accountabilities:
- Responsible for media-buying and executing of paid social activity across a number of platforms - including Meta, Snap and TikTok – and multiple countries in EMEA with a focus on efficiency.
- Managing and evaluating the performance of paid social activity and optimizing accordingly based on objective(s).
- Analysing data to consider budget (re-)allocation across channels and markets, gather insights that inform optimization, and understand the customer experience across full funnel.
- Applying innovate thinking based on the data, identifying growth opportunities and contributing to testing and learning agenda.
- Keeping up to date with latest (market) trends and developments.
- Working cross functionally with both internal and external stakeholders.
Skills and Qualifications:
- Hands-on experience in paid social platforms with a track record of delivering success in a similar role.
- Must be familiar with acquisition strategies on app and web in paid social channels, such as Facebook and Instagram, and feeling comfortable executing and managing multiple campaigns all at once.
- Experience with app campaigns and Mobile Marketing Attribution (e.g. Kochava and Apps Flyer) is preferred.
- Being familiar with awareness strategies in paid social channels is a plus.
- Broad understanding of dynamics in digital marketing is required - such as, A/B testing, ad tech solutions, attribution modelling, automation solutions, bidding strategies, conversion tracking, incrementality, the marketing funnel, and machine learning.
- Advanced excel skills to run campaign analysis and provide insightful recommendations, drive decision-making and make optimizations.
- Strong experience with project management, self-organization and prioritization - ability to multi-task with multiple stakeholders in a fast-paced environment.
- Clear communicator, who can translate data into meaningful action.
- Enjoy working in a fast-paced environment. with excellent troubleshooting and QA skills - strong attention to detail is essential.
- Additional languages a plus.
- Must have the legal right to work in the country you are applying for.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
