Marketing Campaigns Manager- DACH London, England
Planet
Full Time
London, England
31017 - 60000 GBP ANNUAL Today
Job description
Description
About Us:
The payments market is the most exciting technology market in the world today for good reason. McKinsey values it globally at over $2 trillion and it’s growing between 13-15% year-on-year. Some of the largest most dynamic brands are investing in this sector; Apple has ApplePay, Google has GooglePay, Amazon has AmazonPay, and it’s not just the Silicon Valley brands. Tencent owns WeChatPay, Alibaba owns Alipay and digital disruptors like Square, Stripe and Adyen all invest millions to grow the payments market.
Planet are a technology company that’s transforming payments by putting the customer experience first. We help our customers deliver a better experience for guests, shoppers, and consumers everywhere. We operate in a market that continues to evolve and expand, partnering with the world’s most prestigious brands across Retail and Hospitality, and with a network of Financial Services partners worldwide.
To meet consumer demands, payments must be simple, safe, and invisible. The only way to do this is to fully embed payments in the software and networks that runs business. By combining networks, software and payment technology, Planet’s creating a world of connected commerce, that makes payments feel good.
We’re growing organically, and with strong Private Equity investors, Advent International and Eurazeo, we’ve the financial capital and expertise to grow our capabilities and reach through acquisition.
Growth
The Growth team is responsible for defining and driving the execution of Planet’s Growth and Go-To-Market (GTM) strategies. Within our team we combine Go-To-Market strategy, Marketing, Inside Sales, Pre-Sales Consulting and Revenue Operations to grow Planet’s business and expand into new markets and customer segments. From top level strategy to operational excellence and execution. We design end-to-end customer acquisition journeys and drive high impact Go-To-Market motions at scale. We are natural team players, partnering closely with the Hospitality, Retail and Partner teams, Product, Operations and many others. We play to win and always put the customer first.
Growth
The Growth team is responsible for defining and driving the execution of Planet’s Growth and Go-To-Market (GTM) strategies. Within our team we combine Go-To-Market strategy, Marketing, Inside Sales, Pre-Sales Consulting and Revenue Operations to grow Planet’s business and expand into new markets and customer segments. From top level strategy to operational excellence and execution. We design end-to-end customer acquisition journeys and drive high impact Go-To-Market motions at scale. We are natural team players, partnering closely with the Hospitality, Retail and Partner teams, Product, Operations and many others. We play to win and always put the customer first.
Role Overview:
Working with the marketing leadership and serving both internal and external audiences within the payments and software ecosystem the role requires the ability and experience to work with multiple stakeholders from across our business, and throughout the world.
A key member of the Planet marketing team, you will work with the regional sales team with a focus on the DACH region to plan, build, implement and manage a lead generating campaigns and processes that deliver sales pipeline the hospitality and retail verticals to the sales teams in these regions.
This role can be based in London, Dortmund or Vienna.
This role can be based in London, Dortmund or Vienna.
What you will do:
- Commercial targets – This is a commercial-minded role and as such your KPIS will reflect this requirement. Yearly targets will be composed of number of leads, conversions and value of same, delivered to the sales teams the different countries.
- Content – High quality content is the engine of our lead generation activities. This role requires you to be an industry expert and to research topics and produce clear and effective marketing copy to promote our products and services.
- Lead generation & Cross-sell campaigns – working with the sales team, senior stakeholders and supporting agencies to create and implement Planet’s marketing Campaigns which are designed to drive the delivery of quality leads to the hospitality business. This will be a combination of online and offline tactical actions such as but not limited to, ABM, email marketing, collateral production and reporting.
- Collateral – You will be responsible to ensure that all collateral is up to date and fit for purpose. This requires close collaboration with the design team who will produce the content, the product team who (when required) will create the content.
- Events + Webinars – Lead the planning, implementation and reporting on Events that drive new business development, retention, PR and lead generation. These include and are not limited to Webinars, and company and industry events.
- Special projects: Work with the broader marketing team to develop new value-adding marketing campaigns to support the vertical’s key accounts and other value-adding partners or distributors, who deliver commercial impact for Planet . Special projects also include the maintenance of the content of the website in German.
- Agency Management. Be the primary point of contact with our support agencies in the market.
- Website support for the region: Support the digital team by coordinating and executing changes to the campaign landing pages for the German-speaking countries.
- Reporting - Analyse pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights: typical reporting relates to Lead Generation, Pipeline, Conversion Rates (New Business and Cross-sell).
- Budgets - Be responsible for budget expenditures, allocations, resources and reporting for the different regions.
Who You Are:
- Five to seven years Lead Generation experience , working within the software, payments and/or Hospitality sectors, or another fast-paced environment.
- Previous experience working in B2B required, and both B2C and B2B2C environments desired (but not essential)
- Comfortable working within multiple sectors, with a strong background in Digital Marketing campaign planning, implementation, and reporting.
- Passionate marketer, high energy levels, looking to join a growing team that makes a difference to the world of payments
- Commercially minded, with a strong focus on KPIs and performances analysis and delivery
- Full fluency in German and English is essential.
Why Planet:
Planet is an equal opportunity employer where diversity is valued, and all employment is decided based on qualifications, merit, and business need.
Come and grow your career in the most exciting, fast paced technology market, with a business that delivers feel-good connected commerce. We would love to hear from you – Apply now.
Planet
https://www.weareplanet.com/
Galway, Ireland
Brent Warrington
Unknown / Non-Applicable
1001 to 5000 Employees
Company - Private
Information Technology Support Services
1985
