Head of Brand Marketing, Gala & Foxy United Kingdom
Job description
About The Role
Role PurposeThe Head of Brand Marketing has responsibility for drive all aspects of the brand marketing agenda across the Entain business. Specifically, this covers brand and creative strategy, ATL advertising and media, partnerships and social. The role reports to the Brand Marketing Director, but it serves as an integral part of the Entain brand tribe and should essentially be the ‘right hand’ of the Entain Sports Book Director in relation to marketing planning and execution for Sports. In addition, the role will work closely with the Sports Brands Gaming team to ensure that there is a winning strategy and compelling gaming marketing activity in place for the Entain brand also. The role has responsibility for a strong team and will work with a wide range of stakeholders from exec level down and across multiple functions e.g. compliance, legal, finance.
Key Responsibilities
- Work with the Brand Marketing Director, Entain Sports Book Director and Gaming Director to develop and implement a comprehensive, winning Brand strategy for Entain – Key focus on ensuring that the brand lives through all customer touchpoints.
- Be an active, engaged senior member of the Entain tribe – supporting the Entain Brand Director & Gaming Director with strategy, planning and implementation work as required
- Develop and implement marketing plans to communicate brand narratives that support the strategic and commercial goals for Entain Sports & Entain Gaming teams
- Work with the Managing Director, Sports Book and Gaming Directors to help define appropriate brand marketing budgets for Coral (media & production) ensuring that spend is aligned to strategic and commercial goals.
- Manage the assigned Coral brand marketing budgets ensuring transparency of planning and spend; and delivery of ROI and value for money.
- Define and implement effective and efficient media strategies (overall and at a channel level).
- Define the creative strategy for Entain across all touch points – ensuring alignment within the creative guidelines on an ongoing basis
- Lead the development of all key marketing campaigns across the year e.g. Grand National, Euro2020 – ensuring alignment into performance marketing channels (acquisition & CRM)
- Develop and implement innovative brand partnerships that drive the Coral brand and deliver growth in terms of new and existing customer volume and value.
- Work with PR Director to define the sponsorship agenda and ensure that sponsorships are effectively activated across the full marketing mix.
- Lead relationships with key strategic agencies i.e. creative and ATL media.
Experience
- 7+ years of experience in Marketing including significant roles within consumer focused businesses t
- FMCG background preferred but not essential
- Proven experience delivering growth and brand health across a range of different roles / companies
- Rich expertise in all aspects of Brand Marketing i.e. advertising development, media management, creative, digital brand e.g. social
- Experience developing and implementing brand strategies in multi-channel organisations
- Experience managing agency relationships
- Experience managing significant budgets
- Experience influencing / working at all levels of an organisation
- Proven track record recruiting and developing teams of varying levels of skill and experience
Skills & Characteristics
- Exceptional written and verbal communication skills – ability to use a range of communication styles and methods to engage audiences of different types and levels
- Exceptional troubleshooting skills and should thrive in high expectation scenario
- Expert management skills with ability to articulate and utilise different management approaches
- Pragmatic results orientated individual with focus on delivery, agility and control
- Able to balance left & right brain thinking to develop optimal solutions to marketing challenges
- Data literate – Ability to consume, understand and interpret analysis to inform thinking
- Strong understanding of UK advertising legislation and codes of practice
About The Company
We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
Diversity and inclusion at Entain
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.
Wellbeing at Entain
