Director of Marketing and Communications Newport, Newport, Wales
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About the job
Job summary
The Director of Marketing & Communications will be responsible for leading all marketing and communications, content and activities in support of the CCS strategy and the achievement of annual business objectives. The post holder will lead a team of 27, with 3 direct reports. The role will focus on the full range of marketing and communications activities, including the development and delivery of campaigns to drive ambitious growth within the Wider Public Sector.
This is a challenging position that will suit a high performing Deputy Director, Vice President, Manager, Head of Deptartment who has considerable management and leadership experience, commercial acumen and hands on experience of delivering successful marketing and communications activities within a public sector and/or B2B environment. This is a senior role within CCS that reports to the Director of Customer Experience and works closely with the Chief Executive Officer and other members of the Executive Board and Senior Leadership Team. The role holder will also be part of the leadership community of the Government
Communications Service, and a member of the Customer Experience Directorate senior leadership team.
Job description
Strategy
- Lead on the development and implementation of marketing and communications strategies aligned with the CCS strategy and annual business objectives, including pursuing ambitious growth targets within the wider public sector.
- Make maximum use of commercial insight and data to ensure CCS marketing and communications activities are properly targeted, evaluated accurately and effective.
- With the assistance of external agencies as required, establish and develop a compelling CCS brand proposition, including through an external events programme for customers, suppliers and other key stakeholders.
- Collaborating with the Directors of Transformation and HR, lead on the development and execution of successful internal communications campaigns to drive better employee engagement across all areas of CCS - a key focus of the Executive Board and Senior Leadership Team.
- Lead and develop the Marketing & Communications team, nurturing them to high performance and excellence which is recognised and admired across central government, drawing on best practice from the Government Communications Service.
- Provide strategic communications counsel to senior colleagues across the organisation in order to protect and enhance the CCS brand and reputation.
- Ensure all marketing and communications outputs are of high quality, are written in plain English and reflect the CCS brand.
- Develop the CCS digital and social media presence and maximise use of all channels to expand audience reach, both internally and externally.
- Manage, develop and nurture appropriate media networks and relationships, and maintain strong working relationships with the Cabinet Office, providing timely and value-adding input to proactive and reactive media relations planning.
- Work collaboratively with a network of colleagues in customer-facing teams across CCS to develop and implement an enhanced approach to customer and supplier communications, making CCS services simpler to understand and easier to access.
- Develop and implement a rigorous approach to the account management of external supplier performance to ensure ROI for marketing investment, and taking appropriate action where performance is not meeting expectations.
Professional Standards
- Establish appropriate and auditable evaluation and reporting metrics for the team’s work and communicate the outcomes to key stakeholders, drawing on the Government Communications Service evaluation framework as appropriate.
- Champion internal change through effective engagement and communications, promoting a customer-first culture at the heart of everything we do.
- Develop and communicate a clear framework for the services provided by the Marketing & Communications team to the business.
- Identify changing market / political conditions, evolving plans accordingly.
- Develop and apply a rigorous approach to campaign planning and budget planning, working with teams across CCS in order to ensure a robust annual marketing and communications delivery plan is in place to support the achievement of CCS business objectives.
- Manage the Marketing & Communications budget, monitoring spend and reporting progress on key performance measures.
- Apply the principles, policies and practices of the Government Communications Service to a high professional standard.
Person specification
- Demonstrable experience of leading and developing large marketing and communications teams, with a proven track record of executing high-impact strategic marketing and communications activities, working at pace across several priorities simultaneously.
- Experience in challenging leadership roles, well-versed in mentoring teams and individuals and supporting their growth and continuing professional development, whilst maintaining a sharp focus on delivery.
- Strong strategic thinking and planning skills, with the ability to translate marketing and communications strategy into deliverable operational results, whilst remaining agile and adaptable.
- Experience in developing and delivering effective engagement and communications plans - for a complex mix of internal and external stakeholders.
- Experience in planning and delivering effective campaigns to support organisational transformation and cultural change, with a knack for translating complex programmes into meaningful and impactful communication activities which resonate with and influence stakeholders.
- Politically aware, with impeccable judgement and the confidence and experience to provide strategic communications counsel to the very highest levels of the organisation, and to Ministers and senior government officials.
Behaviours
We'll assess you against these behaviours during the selection process:
- Leadership
- Communicating and Influencing
- Delivering at Pace
- Managing a Quality Service
- Developing Self and Others
Benefits
What we will offer you, here are some of the benefits you can expect:
- Competitive salary
- Generous pension scheme
- A discretionary non-contractual performance related bonus
- Working remotely in addition to working in advertised office location
- Flexi time scheme (available for B1-B6)
- Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays
Explore fully how we will reward your work.
At CCS, we actively support, promote and celebrate our differences for the benefit of our employees, suppliers and customers. CCS is proud to be an equal opportunities employer. CCS believes that diversity and inclusion is critical to our success and we seek to recruit, develop and retain the most talented people.
We want to make our recruitment process accessible to everyone, so if there is any way that we can support you, please contact [email protected]
Working flexibly, delivering outcomes
CCS is a flexible business with a smarter working model where our colleagues benefit from a mix of home and office working. Our smarter working principles mean that our people have the advantage of both office based collaboration and learning, as well as working from home. This way of working allows us to honour our commitment to being a responsible business, offer flexibility and better work life balance as well as ensuring we deliver our business with confidence and in accordance with our CCS values.
Things you need to know
Selection process details
Applications will be sifted in line with the essential criteria for the role. Success Profiles will be assessed at interview stage. Candidates who are successful at sift will be contacted as soon as possible following the closing date and advised of the interview process in more detail. The sift will commence WC 6th March and interviews will be held WC 27th March either at one of our offices or via video with interview times and dates to be confirmed. (Subject to change)
Assessment
If you are shortlisted, you will be asked to complete online psychometric tests and a feedback session with an Occupational Psychologist (allow up to 3.5 hours for this). You will also be asked to take part in a staff engagement exercise. These assessments will not result in a pass or fail decision. Rather, they are designed to support the panel's decision making and highlight areas for the panel to explore further at interview.
Complaints procedure:
Our recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commissioners’ Recruitment Principles details of which can be found at http://civilservicecommission.independent.gov.uk
If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact [email protected] in the first instance.
If you remain unsatisfied with the response you receive you can then contact the Civil Service Commission at [email protected]
Feedback will only be provided if you attend an interview or assessment.
As part of accepting this role you will be agreeing to the expected assignment duration set out above. This will not result in a contractual change to your terms and conditions. Please note this is an expectation only, it is not something which is written into your terms and conditions or indeed which the employing organisation or you are bound by. It will depend on your personal circumstances at a particular time and business needs, for example, would not preclude any absence like family friendly leave. It is nonetheless an important expectation, which is why we ask you to confirm you agree to the assignment duration set out above.
Security
See our vetting charter (opens in a new window).
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
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