Digital Marketing Executive Remote
Job description
Digital Project Executive
Home Working (Occasional Travel will be required)
Circa £25,000 per annum
35hrs per week/permanent (occasional weekend work required)
England Athletics is the membership and development body for athletics and running in England. We work in partnership with the wider athletics family, especially our member clubs and bodies, UK Athletics, Sport England & commercial partners, to grow opportunities for everyone to experience our sport and to enable them to reach their full potential. England Athletics also provides national level competition and is responsible for athlete development beneath world class performance level.
England Athletics is a membership organisation with c1,700 member clubs/bodies and c148,000 registered athletes, which exists to provide services and support to its members and to promote and deliver athletics and running activities across all ages, event disciplines, ability levels and aspirations; and to give support to the wider sport where there are more than 6.5m who run each month in England, 3,500 licensed road races and 200,563 active RunTogether participants operating in more than 3,256 groups.
We want to inspire more athletes and runners of all abilities and backgrounds to fulfil their potential and to have a lifelong love of the sport. It’s our vision for athletics to become an inclusive sport where everyone belongs and can flourish. We want every participant involved in our sport, whether they are an athlete, runner, coach, official, leader, volunteer, facility operator, parent, or guardian to see and experience first-hand the guiding principles that continue to drive our work – including putting the athlete and runner first, encouraging high standards and ethical success across all aspects of our work, enhancing experiences, and working together in partnership not in isolation.
The Role:
A vacancy has arisen at England Athletics for a Digital Marketing Executive to support the Marketing Manager and work closely with the rest of the marketing team. The postholder primary responsibility is to build engagement levels and sustain and grow advocates across web, social and e-comms channels amongst our member clubs, athletes, and other important stakeholders across the sport.
The postholder will support all digital marketing activity focused on the activation of digital content plans, marketing and communication campaigns for England Athletics and its key sub-brands across all priority areas (participation, clubs, coaches & officials, competition, and talent).
This role will contribute to the wider marketing strategy, support marcomms activity at key England Athletics events, be responsible for the day-to-day management of all websites (content/ usability), work with agencies and other external organisations, support the development of and maintain a detailed website content plans and support the development of and execute detailed annual e-comms plans.
We are looking for an individual who has previous experience and knowledge in content creation work, preferably through sport. Experience and knowledge of developing, executing, and overseeing web, social and e-comms plans which helped successfully achieve strategic objectives.
The individual should also have direct experience with content management systems (e.g., WordPress), e-comms systems (e.g., Dot. Digital) and social planning tools (e.g., Hootsuite). In addition, the individual should have an interest in creative writing and producing content across all channels. Previous experience of applying insight to marketing planning and delivery and a strong understanding of SEO.
The individual should also have excellent communication, time management and interpersonal skills as well as working in a complex multi-stakeholder environment. As well as having a flexible approach to work and the ability to use their initiative.
For further information and to apply for this exciting post, please visit our website: https://www.englandathletics.org/about-us/careers/
Closing date for applications: Monday 18th September 2023
England Athletics is committed to providing and supporting an inclusive culture that promotes equality, diversity, and inclusion. We are proud of the diverse community we represent and want to ensure our workforce is representative of that community so welcome applications from all sections of the community and diverse groups. We will, at every opportunity, advance equality, and inclusivity for all staff, at all levels within the organisation, by addressing barriers, encouraging participation, and taking all relevant steps to meet everyone’s needs.
