Job Purpose

You will work closely with the Head of Marketing to execute the Pizza Hut Europe Marketing Strategy and relentlessly drive sales on a daily basis through your passion to leverage data!

Job Function

BUSINESS ACUMEN AND FUNCTIONAL SKILLS:

• Build strong partnerships with our Franchisees
• Work closely with the E Commerce and Digital teams to support team in ensuring the flawless launch of marketing campaigns
• Understanding of the Delivery business/ channel is essential
• Key day-to-day relationship-builder with our franchise partners, building increased credibility, sharing best practices, and ultimately driving the business forward in a consistent manner
• Support in execution of market campaigns- creative development, artwork release, coordination with advertising and media agency
• Track campaign performance on sales and consumer feedback. Review sales calendar and share insights weekly with team
• Best-in-class digital experience and knowledge
• Experience managing digital marketing channels including paid social, paid search, affiliate, retargeting and programmatic video/display.
• Strong understanding of app marketing ecosystem and expertise to drive app install / app conversion campaigns.
• Ability to influence change and shape transformational business strategy.
• Able to get the best out of marketing agencies and partners– understand how to measure KPIs and what is needed to drive them.
• Work closely with digital & marketing teams at franchisee level to influence and impact overall experience and consumer journey.
• Stay updated with digital & ecommerce trends, share learnings ideas with broader teams.
• Colloborate with the cross-functional teams to launch successful campaigns and projects that drive sustainable growth
• Assist with all other duties as required

Abilities

In addition to exhibiting significant future stretch, the role holder will display the following abilities:

• A desire to commit to and deliver results.
• A passion for continuous improvement - Exceptional project management, influencing and communications skills.
• The ability to review and identify issues and opportunities in business processes and systems.
• The capability to develop and articulate reliable plans and link them to functional and business financial plans.
• The ability to build an environment where the organization and its people learn naturally from experiences and look for ways to apply their learning to benefit the organization.
• The perspective to pivot and pull levers if data analysis conveys that marketing and communications are not driving transaction growth.
• An understanding of the impact of strategic and operational decisions on profitable business growth
• Great organizational skills, with excellent planning and time management skills

Knowledge & Skill Required

• Marketing professional with experience working with e-commerce teams in the industry.
• The candidate should exhibit a strong interest in food as a category and have past experience in the QSR industry
• Should have a deep passion for marketing and have demonstrated in past roles the ability to deploy marketing to build the brand and grow sales, instead of relying on traditional media.
• Customer Obsessed with Performance Driven and Digital First mindset.
• A Change Agent who is Emotionally Intelligent
• Experience working with a major Web analytics and reporting tools - ideally Google Analytics is advantageous
• Organized, with an ability to prioritize time-sensitive assignments & excellent relationship building skills.
• English - Oral and written communication skills
• Spanish – Desired additional language