Social Media Apprentice Manchester, England
Job description
ABOUT THE COMPANY
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.
We want to be the leading global omni-channel retailer in the sports, fashion, and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
ABOUT THE ROLE & APPRENTICESHIP
The purpose of this role is to promote JD Foundation through social media content creation and management. Specifically, communicating with internal and external stakeholders to promote JD Foundation and charity partners messaging and campaigns. Ultimately, supporting the goal of increasing community size, engagement, and charity awareness.
This role will be based within the People HR Team, but will work closely with our Creative Studio, Social Media & Charity teams – helping develop skills and strategies to ensure best practice is implemented.
The successful candidate will complete a Digital Marketing Level 3 Qualification. (Plus, functional skills if no exemptions).
KEY RESPONSIBILITIES
- Maintain a JD Foundation content calendar - ensuring content shared regularly on the relevant channels.
- Support, pitch, create PR/Social Media briefs
- Support the Senior Social Media Exec with creation and implementation of social strategy and brand guidelines
- Develop content ideas and engaging storytelling for internal use, ensure colleagues feel communicated with and engaged with the business.
- Ensure appropriate tone of voice is used across relevant channels.
- Help create engaging content, working closely with the studio team to ensure we continue to develop and evolve content strategies.
- Carry out campaign ideas that will help improve follower numbers and interaction figures across all channels.
- Work closely with charity partners, developing strong relationships to ensure you understand their charity mission and present this in the most suitable way internally/externally.
- Report on content performance, across all channels.
- Monitor all channels, ensuring comments are responded to in a timely manner.
- Attend events on behalf of the business (internal and external), and report on these for social media.
- Continually monitor relevant competitors and inspirational sources.
- Create and present monthly reports on metrics with performance related insights
- Create, manage and support with paid media campaigns and assets to increase awareness and reach of posts
SKILLS/EXPERIENCE/KNOWLEDGE NEEDED
- Strong attention to detail
- Good IT skills experience Microsoft Office
- Great verbal and written communication skills
- The ability to work as part of a small team in a fast moving environment.
- A willingness to learn new skills.
- Creative mind with a can do attitude
- Self-motivated and resourceful
- Interest in Social Media, Communications or Marketing
- Willing to work occasional evenings, weekends (when necessary)
- Prior Adobe or Canva knowledge preferred
- Prior social media content creation experience would be advantageous. (This could be personal experience rather than commercial).
BENEFITS
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
- Incremental Holiday Allowance
- Discretionary Bonus Scheme
- Staff Discount On JD Group and other brands within the organisation
- Pension Scheme
- Flexible Working Hours
- Personal development opportunities to learn and develop at work
NEXT STEPS
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion
Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
Thank you again for your time.
