sales associate London, England
Job description
Home to over 1,000 talented and passionate individuals, Informa Connect is a global business which delivers world-class live events and outstanding digital content to markets across 30 countries. From Biotech and Pharma to pop culture, we connect hard and fast with businesses to create exciting on-demand experiences who expect the very best.
It’s fast-paced and freedom-focused. Which means you’ll have the space to bring ideas to life and see the impact of your hard work in real time. If you’re looking to make a difference, you’ll find the support you need at Informa Connect - our community works together to deliver amazing results and will celebrate in your individual success. Move forward, move fast.
This role is primarily concerned with selling delegate places over the phone on to our events and training courses which we run globally. The products we sell are both physical and digital, with the latter becoming an ever-increasing part of our offering.
The Associate Delegate Relations Manager is expected to advise customers on the range and suitability of the events and courses that we run across several industries, and on any additional services offered, drawing on the experience and expertise of the business development and technical staff where required. Any sales made must reflect the training needs of the customer, but also consider fully the overall business strategy, with the aim of maximising long-term revenue. An additional key part of the role is to identify cross selling opportunities, understanding the client’s needs and providing them with information about live and future events in their relevant portfolio. As well as ensuring strong relationships are built and maintained with new and existing clients through excellent customer services and account management.
This role operates under hybrid/balanced working – with a 3 day in office expectation.
You will report to the Head of Sales of the portfolio you work in, but close liaison with other members of the Informa Connect Production, Sales and Marketing teams is also required to ensure that all sales activity accurately reflect the needs of the events and training as well as the wider portfolio that Informa Connect offer.
This role is ideally suited to a resourceful, proactive individual with exceptional organisational skills.
The opportunity for progression in this role is endless, with promotions available in sponsorship, production or management.
KEY RESPONSIBILITIES
- To make at least 100 calls a day to contact clients and prospects – this is primarily a telephone-based role
- Generate revenue by selling on large scale events, specialised conferences and training courses
- Identify opportunities to cross sell our whole portfolio of events, whether that be Finance, Life Sciences, Maritime, Marketing, Legal & Tax, Energy & Agra and more. Follow link to see full offering: https://informaconnect.com/
- Provide support, where needed, to ensure revenue is collected on sales that are made
- Supply detailed feedback to divisional managers and other departments on the progress of each event and sales campaign
- Identify and benchmark against competitive events
- Contribute to new lead generation activities using all available resources
- Following up all leads in a prompt and pro-active manner
- Ensure consistence of any sales/marketing information (keeping customers apprised of current prices, discounts (if any), target audience, priorities, resource availability etc.)
- Consult closely with both the wider Informa Connect teams and the event team to ensure sales activities are conducted in the most efficient manner, and it is a way that is aligned with the wider business
- Additional duties as needed in support of the overall business and as the need arises
This role requires hybrid working, with a 3 day in office minimum.
Occasional travel in the UK, Europe or World-wide to attend conferences may be needed in support of sales/marketing activity.
The ideal candidate will be highly motivated and will have proved themselves to be an excellent communicator who can identify a customer’s needs, delivering a high level of customer service whilst maximising the sales opportunity. Direct sales experience is not essential, but it is a basic requirement that the successful candidate will have good numerical and IT skills.
Enthusiasm, drive and great communication skills are essential. Commercially astute and competitive, the successful candidate should be someone who demonstrates leadership qualities through their performance and their attitude.
Ideal Qualities
- A collaborator that is willing to help their colleagues
- Should be flexible and adaptable at all times and able to work under pressure
- Should be able to confidently liaise with a diverse selection of people, internally and externally
Additional Information
Just as no two days are the same, at Informa Connect we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn’t happen by chance. We actively work to create a shared culture. It’s a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.
Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:
- Learning and development plan to assist with your career development
- 25 days annual leave, 4 days for volunteering and a day off for your birthday!
- Competitive Benefits
- Work with high quality specialist products
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- Share-Match options - become a shareholder
- Regular social events and networking opportunities
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital
