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Program Purpose

The First at Fendi Program aims to welcome the New Generation by offering them a disruptive experience within the Fendi Family in a context of fast pace.

As main mission, the intern will be developing a dedicated business-oriented project during the length of its experience as well as experiencing a real-life working environment and gaining a strategic vision on our business priorities.

Project

Based in the HO in London, you will have the opportunity to take the lead a key project related to the launch of the brand’s upcoming collaboration capsule collection with relevant marketing activities.

This project will have a huge exposure in terms of scope and involved stakeholders.

Main Responsibilities

• Co-ordinate in store activations related to the capsule collection
• Liaise with stores for follow up ahead of the launch of capsule collection
• Supporting the development of the marketing strategic tools connected with CRM activities
• Performing analysis of CRM campaigns and sales to understand best practices and insights e.g customer database activation, return of investment
• Reporting on event results and reporting on CRM KPIs where needed
• Support the retail marketing team and stores with CRM related topics, coordinating activities for stores and assisting with supplier duties such as deliveries of gifts e.t.c
• Ensuring global guidelines and timeframes are adhered within the local implementation
• Supporting the coordination of asset processes, communication details, the internal preparation and distribution of client lists
• Undertaking training related to CRM and Event management
• Supporting the retail marketing team with the whole process of development of CRM activities: training and maintaining the tools
• Shadowing and attending weekly store manager meetings to gain a deeper understanding into the business and their sales
• Supporting the retail marketing team in implementing an in-store event and other retail activities
• Actively explore other CRM opportunities focusing on initiating activities and events
• Consolidating and analysing customer data to derive business indications and provide related actions plans for how to improve
• Support events and activations in store and out of store
• Liaise with external suppliers on relevant CRM and marketing related projects

• 1 years’ experience in Fashion/Luxury Environment
• Bachelor’s or Master’s Degree
• Self-starter
• Fashion GPS experience
• Strong communication skills
• Excellent relationship/team skills
• Confident, organised, professionalism
• Goal oriented approach, multitasking
• Strong knowledge and/or interest for fashion/luxury industry
• Fluent English; another European language is a plus