Marketing Manager - Workplace Pensions Employee Engagement Edinburgh, Scotland
Lloyds Banking Group
Full Time
Edinburgh, Scotland
56421 - 62690 GBP ANNUAL Today
Job description
End Date
Wednesday 04 October 2023
Salary Range
£56,421 - £62,690Agile Working Options
Job Description Summary
You’ll lead a key part of our established Workplace Marketing Engagement team, managing the proposal stage and delivery stage of bespoke employee engagement campaigns and initiatives for our largest Workplace pension schemes.
Job Description
JOB TITLE: Marketing Manager, Workplace Pensions - Employee Engagement
SALARY: £56,421 - £62,690
LOCATION: Edinburgh
SALARY: £56,421 - £62,690
LOCATION: Edinburgh
HOURS: Full-Time
DURATION: 12-Month Fixed-Term Contract
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Edinburgh office.
DURATION: 12-Month Fixed-Term Contract
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Edinburgh office.
At Lloyds Banking Group, we’re uniquely positioned to make a real impact because our brands really matter to the lives of over 30 million customers. Lives are changing. Making a positive difference in this new world is at the heart of our strategy and vision. We’re redefining our marketing – adopting the latest technologies whilst investing heavily in our systems, capabilities, and people.
About this opportunity
We're looking for an experienced Marketing Manager to lead and manage the development and delivery of be-spoke workplace pensions member engagement communication programmes, primarily at the initial pitch and scheme on-boarding stage.
Workplace Pensions is a key strategic growth area for IP&I, and the Marketing Manager needs to be able to capitalise on this opportunity and define best in class workplace member engagement across different workplace pension product lines and through multi comms channels.
Workplace Pensions is a key strategic growth area for IP&I, and the Marketing Manager needs to be able to capitalise on this opportunity and define best in class workplace member engagement across different workplace pension product lines and through multi comms channels.
You’ll lead a key part of our established Workplace Marketing Engagement team, managing the proposal stage and delivery stage of bespoke employee engagement campaigns and initiatives for our largest Workplace pension schemes. Our employee engagement offering is a key part of our Workplace Pensions proposition. Central to our approach is engaging and educating employees to ensure they understand the benefit of their workplace pension and the importance of planning for the future.
You'll work with our wider Marketing team, Distribution and Proposition stakeholders, and creative agencies, to deliver our bespoke marketing consultancy service and provide recommendations within an area of expertise. You’ll support to inspire change, ensuring that customer experience and performance data are the main driver of our decision making, enabling us to deliver outstanding and tailored customer communications.
You'll work with our wider Marketing team, Distribution and Proposition stakeholders, and creative agencies, to deliver our bespoke marketing consultancy service and provide recommendations within an area of expertise. You’ll support to inspire change, ensuring that customer experience and performance data are the main driver of our decision making, enabling us to deliver outstanding and tailored customer communications.
Senior client relationship skills and expertise are essential – you'll be required to interact and build relationships directly with HR Directors and Pension Managers of large UK large organisations, across all sectors.
Some of the activities you'll be involved in are:
- Lead, manage and deliver be-spoke employee engagement programmes for our largest Workplace pension schemes, based on an established employee engagement model, whilst having a continual improvement mindset.
- Designing and delivering tailored employee engagement plans, including identifying most appropriate channels of communication, and working with creative agencies to develop copy and creative.
- Effective measurement of all employee engagement activity and initiatives through robust KPI’s and reporting to ensure client/business objectives are met.
- Management of Workplace Marketing campaigns, projects and activities by following the approval process and operating within tight governance controls
- Identifying key moments in Workplace customer journeys to build better experiences, whilst also focusing on creative excellence
- Navigating a wide variety of existing processes, procedures and precedents to interpret data and identify possible solutions.
- Establishing excellent working relationships with internal customers and external clients and agencies to ensure effective delivery of all employee engagement activity, leveraging your influencing and judgement skills.
What you'll need
Essential:
- Passion and enthusiasm for doing the right thing for our customers with evidence to back this up
- Good understanding of customer journeys and how to build effective workplace engagement campaigns and experiences.
- Experience of implementing a multi-channel approach, delivering a variety of marketing assets, including print, digital and film.
- Collaborative, with the ability to build and maintain strong working relationships.
- Reliable and organised, self-motivated, ability to effectively prioritise and work to deadlines.
- Accurate, clear and concise communication (written and verbal)
- Experience of reviewing and collating feedback on creative concept/artwork
- Ability to collate and analyse data using pre-determined tools, methods and formats, with strong attention to detail
- Positive and proactive attitude
Desirable:
- Client and agency management experience
- Workplace Pensions communications experience
- Copywriting experience
About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
