Marketing Executive, Subscriptions Twickenham, England
Job description
Haymarket Media Group is a global media, data information and analytics company. Our purpose is to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.
Forming a crucial part of Haymarket Business Media’s growing Energy & Environment team, no one day is the same in this varied marketing role. You are at the heart of driving marketing campaigns for a variety of Subscription products reporting into the Senior Marketing Manager E&E to help develop an annual Marketing Plan with Objectives, Strategy, Activities and KPIs, align across key stakeholders then ensure the team delivers it. To ensure offshore Marketing Executive resources are inducted, well briefed and deliver world-class Marketing.
Key Responsibilities & Accountabilities:
planning and implementing multi-channel marketing campaigns to deliver campaign objectives – generating subscription leads, work on retention and engagement activities
writing and proofing creative and effective marketing copy spanning channels such as email, social, display and native ads
planning and executing campaigns for new product launches and product upgrades
managing, executing and tracking email campaigns from start to finish
effectively using social-media channels from LinkedIn through to Twitter and Facebook to engage our audience
making best use of a multi-sector customer marketing database
conducting email and channel analysis to help inform and streamline the effectiveness of our campaigns and products
creating detailed post-campaign reports for the marketing team to review.
attending regular stakeholder meetings and calls to track progress of projects
working with internal teams including marketing operations, design, sales and editorial
helping to create and maintain user friendly landing pages and websites
working closely with fulfilment bureaus and other external suppliers
Person Specification:
You will have some marketing experience in a related field within B2B. Being interested in learning is more important than knowing everything on your first day
you have excellent communication skills, in person, online and over the phone
you’re happy dealing with people of every seniority
you can multitask effectively, prioritise and work well under pressure
you’re organised and have acute attention to detail
you’re a self-starter who has the ability to problem solve and think on your feet
you never miss a deadline and are driven by meeting your targets
you’re a team player and not afraid of asking for help when you need it
Haymarket Media Group is a global media, data information and analytics company. Our purpose is to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.
Forming a crucial part of Haymarket Business Media’s growing Energy & Environment team, no one day is the same in this varied marketing role. You are at the heart of driving marketing campaigns for a variety of Subscription products reporting into the Senior Marketing Manager E&E to help develop an annual Marketing Plan with Objectives, Strategy, Activities and KPIs, align across key stakeholders then ensure the team delivers it. To ensure offshore Marketing Executive resources are inducted, well briefed and deliver world-class Marketing.
Key Responsibilities & Accountabilities:
planning and implementing multi-channel marketing campaigns to deliver campaign objectives – generating subscription leads, work on retention and engagement activities
writing and proofing creative and effective marketing copy spanning channels such as email, social, display and native ads
planning and executing campaigns for new product launches and product upgrades
managing, executing and tracking email campaigns from start to finish
effectively using social-media channels from LinkedIn through to Twitter and Facebook to engage our audience
making best use of a multi-sector customer marketing database
conducting email and channel analysis to help inform and streamline the effectiveness of our campaigns and products
creating detailed post-campaign reports for the marketing team to review.
attending regular stakeholder meetings and calls to track progress of projects
working with internal teams including marketing operations, design, sales and editorial
helping to create and maintain user friendly landing pages and websites
working closely with fulfilment bureaus and other external suppliers
Person Specification:
You will have some marketing experience in a related field within B2B. Being interested in learning is more important than knowing everything on your first day
you have excellent communication skills, in person, online and over the phone
you’re happy dealing with people of every seniority
you can multitask effectively, prioritise and work well under pressure
you’re organised and have acute attention to detail
you’re a self-starter who has the ability to problem solve and think on your feet
you never miss a deadline and are driven by meeting your targets
you’re a team player and not afraid of asking for help when you need it
What you get from us:
Variety in your working life: we work across a number of sectors and products
Flexibility through smart working: this job is currently hybrid office-based (3 days) and remote (2 days) a week
Job and career support plus training opportunities
An extensive benefit scheme
Why work with us?
People are our greatest asset here at Haymarket Media Group. Haymarket is a media, information and data business, we use our expertise in media and information to inspire, inform and empower our clients, audiences and communities. We are a socially and environmentally responsible business. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We’re hard-wired to produce remarkable content for our audiences, with over 16,000 companies around the globe turning to us to help their businesses grow. Join us and you will work on market-leading brands to help create powerful and lasting relationships that deliver real results, all while developing your own career.
Our conveniently located Twickenham HQ is home to around 600 employees with a vast array of careers from journalism, video, marketing, sales and events to technology, digital development and product management.
As well as being the home of English rugby, Twickenham has the benefit of being less than 30 minutes from central London but also enjoying its riverside location, proximity to Richmond Park and a buzzing social scene.
With flexible hours, great brands, and a modern open plan environment, we attract great people. There’s time for you to get involved in our extra-curricular activities too; from volunteering with our charity partners, going for a lunch-time riverside run, cycling around Richmond Park or after work fun!
Our team culture is friendly, vibrant and sociable. We nurture, support and reward our talent. We offer a market-leading benefits programme, tailored to individual needs and preferences. The range of benefits are vast and include a generous pension plan, life assurance, up to 30 days holiday and a fabulous income protection policy. Oh, and our annual employee party is pretty special too!
Our benefits include:
Competitive salary
Comprehensive training and career development programme
25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Flexible working schedule (core hours from 10-3)
Generous contributory pension scheme
Access to Perkbox
Health Cash Plan
Family friendly policies
Cycle to Work scheme
Employee Assistance Programme
Season ticket loan
Regular individual and team rewards and incentives for outstanding performance
We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. We feel that nothing beats face-time with our colleagues and we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.
We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
