digital marketing Ilford, England
Job description
About us
Caetop College London is a small business in Ilford, IG1 1BA. We are professional, supportive, and our goal is to provide training and qualifications related to a specific job, such as being a Security, First Aid, Traffic Marshal, Fire marshal and Spectator Safety NVQ 2. .
Our work environment includes:
- Modern office setting
- Growth opportunities
Marketing Executive
We are seeking a dynamic and result-oriented Marketing Executive to join our college, which specialises in teaching vocational courses. The Marketing Executive will play a vital role in promoting our college and its courses to prospective students, businesses, and other stakeholders. As a key member of our marketing team, the Marketing Executive will contribute to increasing student enrolment and enhancing the college's reputation in the vocational education sector.
Responsibilities:
Develop and Implement Marketing Strategies:
· Collaborate with the marketing team to devise effective marketing strategies to promote vocational courses offered by the college.
· Identify target audiences and develop targeted marketing campaigns to attract students and corporate clients.
Digital Marketing:
· Utilize various digital marketing channels, including social media, email marketing, SEO, and PPC, to increase brand visibility and attract potential students.
· Monitor and analyse the performance of digital marketing campaigns and make data-driven improvements.
Content Creation:
· Create engaging and informative content, including website copy, blog posts, videos, and brochures, to highlight the college's vocational courses and unique selling points.
· Ensure that all marketing materials adhere to the college's branding guidelines.
Event Management:
· Plan, coordinate, and execute marketing events, workshops, and seminars to showcase the college's vocational courses to prospective students and corporate partners.
· Represent the college at relevant industry events and networking opportunities.
Market Research:
· Conduct market research to understand industry trends, competition, and student preferences in the vocational education sector.
· Use research findings to tailor marketing strategies and course offerings.
Lead Generation and Conversion:
· Manage lead generation campaigns to attract potential students and convert leads into enrolments.
· Respond to inquiries from prospective students and provide them with necessary information about courses and college offerings.
Relationship Management:
Build and maintain relationships with corporate clients, educational institutions, and other stakeholders to explore partnership opportunities and promote vocational courses.
Performance Tracking:
Monitor and report on the effectiveness of marketing initiatives, including ROI, conversion rates, and student enrolment numbers.
Present regular reports to management on marketing activities and performance metrics.
Requirements:
· Bachelor's degree in Marketing, Business, or a related field.
· Proven experience as a Marketing Executive or similar role, preferably in the education sector or vocational training industry.
· Strong knowledge of digital marketing techniques, including social media, email marketing, and SEO/PPC campaigns.
· Excellent communication and interpersonal skills to effectively engage with diverse stakeholders.
· Ability to think creatively and strategically in developing marketing campaigns.
· Proficiency in using marketing software and tools for analytics and campaign management.
· A proactive and results-driven approach with a focus on achieving marketing objectives.
· Demonstrated ability to work independently and as part of a team.
This Marketing Executive role presents an exciting opportunity to contribute to the growth and success of our college in the vocational education sector. If you are passionate about marketing and education, we welcome your application to join our vibrant team.
Job Type: Full-time
Salary: £20,008.25-£33,468.00 per year
Benefits:
- Flexitime
Flexible Language Requirement:
- English not required
Schedule:
- Flexitime
Supplemental pay types:
- Bonus scheme
- Commission pay
- Performance bonus
- Tips
- Yearly bonus
Education:
- Bachelor's (preferred)
Experience:
- Social media marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Ability to Commute:
- Ilford, IG1 1BA (preferred)
Ability to Relocate:
- Ilford, IG1 1BA: Relocate before starting work (preferred)
Work Location: In person
Application deadline: 01/09/2023
Expected start date: 01/10/2023
