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Who we are:

The Energy Transition away from fossil fuels is driving new demand in the Mining and Metals Industry and is transforming it in exciting directions. Coupled with advancements in Artificial intelligence and machine learning the industry is now positioned to serve society as it seeks to reduce carbon emissions and create more supply chain security, and to do so in a more environmentally and socially responsible way than ever before.

The Northern Miner Group’s goal is to provide the tools necessary to meet these opportunities head on. Through news, network, data solutions, education, and career planning, our products help real people in the metals sector feel confident that they’re working towards shared success. Rebranded, revitalized and relaunched in 2021, The Northern Miner Group is comprised of a core of respected brands from across the resource sector and in various parts of the world, all with a well-established global presence.

The Role:

Reporting to the President, you will be instrumental in supporting revenue growth and brand awareness by developing, managing and tracking demand generation programs to drive and nurture leads, build pipeline and accelerate opportunities to close. You will work on the development of new initiatives and solutions offerings with both internal and external stakeholders and will develop integrated marketing plans that span the entire marketing matrix. You will ensure that the marketing initiatives and activities assigned to you align with our strategic priorities.

This is an exciting role at an exciting time where we are looking to scale the business as a rebranded and revitalized group. In this role you will have the opportunity to impact the expansion of our products to new markets and enable sales by helping to drive pipeline growth by partnering with various teams across the business. If you enjoy wearing the “strategic hat” but also have a “get it done” attitude, then this role is for you.

You Would Be Perfect for This Role If:

You are a motivated self-starter who thrives in complex fast-paced, results driven environments. You have the ability to partner with various teams and stakeholders to drive results and you’re comfortable to own and manage multiple projects independently. You have a proven track record of building programs that scale to millions of customers. You enjoy building interconnected marketing programs that leverage data to deliver the perfect message to customers. You want to use your passion, experience and vision to effect change in the way a company tackles its marketing. You love to dig into the data details!

In This Role, You Will:

• Manage and execute key digital marketing programs that support new customer growth and renewal rates of existing business. This includes managing e-mail marketing, social paid ads, google ads etc.
• Work alongside sales leadership to plan, execute and track impactful, integrated marketing programs to meet and/or exceed pipeline and revenue targets.
• Assist with the creation of content marketing and channel distribution strategy on social media.
• Assist with running audience awareness campaigns for events in London UK, Toronto and Vancouver.
• Analyse the effectiveness of our marketing programs by measuring and evaluating key success metrics including AOV, ROI, net new customers, etc.
• Manage lifetime value analysis and optimization
• Work with the rest of the marketing team to build and optimize the digital marketing funnel
• Optimize e-mails by testing and iterating
• Be responsible for development of the content strategy for specific projects including ad copy and content. Work with content and design to effectively brief, review and tweak as performance dictates
• Develop and implement ad A/B tests for various brand/product campaigns. Track effects of audience saturation on campaign performance

Qualification:

• Bachelor’s Degree or equivalent
• 1+ years of digital marketing experience, including e-mail marketing and paid ad optimization
• Experience working with Google Analytics, Pardot and Salesforce a definite asset
• Social Media expertise is a big asset
• 1+ years of experience in B2B marketing
• Outstanding ability to translate the strategic communication needs of a client into appropriate and impactful creative executions
• Experience building high-performing social media ad campaigns
• Experience working with and/or managing digital agencies
• Ability to work under pressure and strict timelines, and to thrive in a fast-paced environment
• Able to collaborate effectively with a diverse and sometime remote team
• Must have strong written and verbal communication skills

We encourage a healthy work-life balance, fair treatment of staff, and clear and open communication at all levels. We’re passionate about building an inclusive and diverse workplace. We invest in education and support and encourage professional development. We offer a competitive salary, extended health benefits, and flexible schedules.

We promise to provide colleagues who are as unique, talented and likeable as you are. You can do amazing work here and we’re committed to helping you achieve your full potential but it’s up to you to make it happen.

No phone calls please. All applicants must be eligible to work in Canada.

We thank all those who apply, however, only those selected for an interview will be contacted.