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Who We Are…

We are Pilgrim’s Food Masters, part of the Pilgrim’s family since September 2021, (previously part of Kerry Foods) and we have a proud history of developing brilliant food for our customers and consumers that is enjoyed in millions of UK and Irish homes every year.

The wider Pilgrim’s company employs around 60,000 people across the globe and we’re one of the world’s biggest food companies. We aim to become the best and most respected company in our industry creating the opportunity of a better future for all of our team members.

Our Pilgrim’s Food Masters portfolio includes famous brands that are some of the UK and Irelands Favourites, such as Denny, Galtee, Richmond and Fridge Raiders. We are the UK’s biggest producer of prepared meals, making delicious chilled and frozen ready meals for every major supermarket in the UK. And our Accelerator business includes newer brands like Rollover Hot Dogs and Oakhouse Meals that target different consumer groups in unique ways.

We strive every day to make Pilgrim’s Food Master’s a safe, healthy and happy place to work for all of our 4,500 employees. We will give full and equal consideration to all applicants regardless of age, gender, disability, race, religion and sexual orientation. Continuing to build a diverse workforce is fundamental to our business and we value the critical role it plays in creating a truly inclusive workplace


Role Description
An opportunity has arisen for a Marketing Manager to join our UK Marketing team and lead the iconic Fridge Raiders brand (£105m RSV) for a 6-month period. Fridge Raiders has grown rapidly for the past 4 consecutive years, so this is an exciting time for you to take the reins as we build on this momentum with a bold new Comms campaign, Big Bet NPD, and an ambitious plan to expand our Physical Availability.

In your time with us, you’ll have full end-to-end ownership for Fridge Raiders, so we’ll be looking for you to treat the brand like your own business; proactively identifying ways to drive growth, owning the in-market results, and ensuring all initiatives are executed to a consistently high standard. Not only that, but you’ll need to coach your direct reports to achieve their goals, play an active role in the Snacking Business Team, and partner with our agencies.

this role will be a hybrid role, you will be required to be in our Staines Office 3 days a week.


Key Accountabilities

• Own the overall Activation Plan across the brand; ensuring we put sufficient firepower behind our Big Bets.
• Coach the team to develop integrated activation plans, which address the strategic Jobs To Be Done, and are delivered to a high standard.
• Lead our agency partners and the cross-functional team to ensure we maximize the impact of our activations in market, and deliver a positive ROI.
• Partner with the Innovation Team and commercial teams to build consumer-led Innovation Platforms and to define the 1–5 year Innovation Pipeline.
• Take full ownership of the Fridge Raiders brand; ensuring Brand Positioning / Tone Of Voice are executed consistently, in-year targets (Revenue, EBIT, Market Share and Brand Equity) are achieved, and the Marketing Budget is managed in a controlled way.
• Line management of the Fridge Raiders team; coaching and guiding individuals to deliver against the agreed strategic priorities and developing future talent.
• Collaborate with the broader cross-functional team to ensure initiatives land with maximum impact.

Skills and Experience

• Marketing experience in a FMCG organization
• Experience of leading teams and agencies
• Experience of developing TTL Comms campaigns
• Experience of launching Big Bet Innovation / Renovation
• Consumer-oriented and adept at leveraging insights
• Commercially minded and results-focused

Why Join Pilgrim’s Food Masters…

Our values are at the heart of our business and drive everything we do. Availability is key as we are receptive and open and prepared to take on new challenges. Humility is important to us as we listen and respect each other and value opinions of others. Discipline is vital to fulfil commitment internally and externally. We need to be truthful to each other and respectful of other opinions, so Sincerity drives us. At Pilgrim’s we focus on what’s practical and important so through Simplicity, Ownership and Determination brings success. All these core values culminate into our vision which is: To be the best and most respected company in our industry, creating the opportunity of a better future for our team members


We want you to have every opportunity to shine and show us your talents – please let us know if there is anything we can do to make sure the assessment process works for you.

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