Inspiring Storyteller (Copywriter) - UK Remote
Job description
Are you a master wordsmith who knows a thing or two about telling amazing stories? Well, we are looking for someone to be both the creator and guardian of all things to do with the written word at Laminar. You’ll work with every single one of our amazing team to create unbelievable written content across a wide range of mediums, telling the world the Laminar story. This could be anything from LinkedIn posts, video scripts, newsletters, award entries, website pages, bids, proposals, job ads, eBooks, thought leadership reports, presentations and whatever else as you see fit.
Excited? Us too, so make sure you read on.
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We are Laminar Projects!
We are a developer of construction software and a high-end construction project management consultancy. Improving construction strengthens the very foundation of human civilisation. (Watch our short film about it)
As a consultancy, we are focused on genuinely upgrading the way construction projects are delivered. We bring control and clarity to projects using a pragmatic mix of the latest technology, our own processes, and a big dose of common sense.
We then take the deep understanding of the projects we work on to develop construction management software products that anyone can use to deliver their projects better. Our tech team are building a full suite of products one module at a time – kind of like office 365 but for construction management (Check out Shape, our construction management tech and watch this video about what we are doing)
The core of all this is our true secret sauce; people. We only recruit the very best both in capability and personality. We are deeply focused on designing a new type of organisation that is optimised for the flourishing of the people in the team first and foremost. People that join us develop fast as a whole person in ways they never imagined. (Read more about our vision and mission)
This approach has allowed us to grow from just 2 people in 2017 to over 110 today and we are still very much at the beginning! Joining us isn’t just some “job”, it is a transformative educational experience. We challenge you to be your best self in all aspects of life.
Any role that you start with at Laminar should be seen only as a starting point. Our fast growth means that there are many diverse and interesting challenges available and it is up to you to guide yourself into whichever areas you are most interested in – we will enable it.
(Get to know us better by watching a few of our videos)
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4 core values for a good life
We believe a life of human flourishing is all about meaningful relationships with others and challenging yourself to create a positive impact. So our values reflect the 4 levels of relationships that each of us has:
Grow yourself – Your relationship with yourself
Care about people – Your relationship with others around you
Execute to greatness – Your relationship with your team
Build civilisation – Your relationship with humanity and the world
This goes much deeper but for the sake of brevity, we will keep the summary version!
We enshrined our values in our vision:
We exist so that everyone in our team can thrive in a high-impact community that:
Connects us with meaningful relationships.
Inspires us to develop ourselves to become better humans.
Empowers us to pursue our own learning adventures.
We believe that, by first doing this, we can achieve the highest levels of value for the world.
And enable the achievement of our vision through our dual missions:
To fully digitise the construction of human civilisation.
To create a new type of organisation that enables human flourishing while delivering a huge positive impact on society.
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The Role
Purpose of the role
You will be our custodian of the written word, creating the content that tells the world the Laminar story.
Team
Our Growth team is made up of our sales, marketing & video teams. Together, we tell the Laminar story to the world and make sure we are in the best possible position to form long-lasting relationships with new and existing customers. Your initial leader will be our Head of Marketing.
Your top 3 objectives
To really understand the essence of the stories we want to tell and how best to tell them
To create unbelievable finished products that have real business impact
To ensure that our content drives action while inspiring, educating and entertaining
Your top 5 responsibilities
Own the Laminar story: working with our team to pull together a wide range of written content that will be published across multiple different channels.
Develop a distinct tone of voice: and a consistent, coherent narrative using powerful storytelling techniques to make our messaging as effective as possible.
Maximise reach: Use SEO principles and well-researched keywords to ensure that our content reaches far and wide.
Keep us ahead of the curve: Conduct in-depth research for content creation, making regular suggestions content topic ideas that will form a key part of our marketing plans.
Develop everyone: Maximise the development of your team personally and professionally and educate our clients to improve as well.
Your Capabilities
You will be a natural wordsmith who thrives on creating a steady stream of thought-provoking, original content whilst working in conjunction with a wide range of different people including technical experts.
Must-have (The fundamentals)
Mastery: Mind-blowing writing, editing and proofreading skills with a keen eye for detail. To prove this, please put the word “concrete” in your cover letter.Communication: A confident and clear communicator, able to work with subject matter experts to extract information related to complex subjects and convey these to a wide audience in a simple, easy-to-understand way.
Leadership: You lead yourself proactively and lead others by asking the right questions and challenging them.
Impact: A proven track record of making creating copy that drives action.
Nice to have (If you don’t have it now you will after joining)
Mastery: An SEO specialist also with a deep understanding of the engineering and construction industries.Communication: A master in the art of influencing and persuasion who regularly convinces people to do new things.
Leadership: A recognised thought leader in engineering and construction.
Impact: Has successfully led projects that have delivered huge business impact.
Laminar isn’t the place for you if any of the following is true:
You want an easy, chilled-out role without much challenge
You like to be the smartest person in the room
You don’t like continuously receiving honest candid feedback
You prefer to do your own thing rather than work with a team
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Frequently Asked Questions
Can you tell me more about what the role is like?
As our custodian of the written word, you will do a lot of writing. But more importantly, you will need to develop a deep understanding of our entire business and the wider industry. You will learn countless new things across a range of different business areas and translate these into amazing copy. We have big growth plans so your role is likely to evolve as we grow too.
Where would I be working?
Our marketing roles are 100% remote and home-based. However, if you would like to work in a co-work space to get out of the house we can arrange that. If you are in one of our locations with offices you can come as often as you like.
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Salary and Benefits
Standard Stuff
Paid Annual Leave 25 days + statutory Bank Holidays
Flexible hours
Compensation for this role depends on your capability level and will likely fall in the £31,000 - £77,500 range.
Pension & Private Health Insurance
IT Equipment
All travel costs outside of your local area are covered
The Life-Changing Stuff
Grow your whole self: Our leaders are more like coaches and one of our main objectives is to give 5 years’ worth of learning and development for every 1 year with us. You have a coach, mentor, well-being therapist and a development-orientated environment: That’s literally what our vision is all about and the primary reason Laminar exists.
Be surrounded by the best: We only hire and retain the very best people. You might be used to being the smartest in the room but that won’t be the case in Laminar. You will be surrounded by people you can learn from. We are 100% meritocratic so fast progression is the norm. You will be supported to excel in whichever areas you are most interested in! With Laminar, development is unbounded.
Long-term impact: We are focused on solving the biggest issues in construction project delivery in a way that can spread and outlast us.
A generous equity scheme: as a fast-growing consultancy as well as the fact we are building software this has a huge upside, particularly for people that stay with us through our growth.
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Applying properly!!! Important!!!
We get thousands of applications so please write us a letter as part of your application explaining:
Why do you want to join us?
What do you think you bring to the team?
We aren't a giant faceless corporation; we really care about the people who want to join our team so all letters will be read thoroughly.
After that, we will reach out to you to schedule a casual conversation to help you to know us a bit better and tell us a bit about yourself.
After that, we will schedule a couple of technical and personal assessments to understand what your level of capability is based on our own development matrix. This is to ensure that when you join you are starting at the right level of responsibility based on your capability not just based on experience.
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