Job description
About KIDS
About The Role
This is an exciting time for a talented marketing and communications professional, with experience in a fundraising or sales environment, to join KIDS. We are an ambitious charity with a clear strategy to increase our reach and engage more disabled children, young people and their families. As Head of Marketing you will lead new activity to raise awareness and support for KIDS amongst key external audiences.
Initially, your main priority will be completing an exciting brand refresh, establishing and driving through the brand and delivering a new website alongside the Digital Project Lead by the end of 2023. More broadly, you will bring senior level experience to help KIDS build a strategic marketing approach whilst testing and optimising marketing plans.
Supported by the Digital Communications Officer, you will transform our ability to create standout content, building a bank of impactful assets and stories. You will be quick to identify and engage the right stakeholders, proactively build strong relationships across service delivery teams, and work with service users to make that happen.
Combining a strategic approach with hands on delivery, you will be responsible for social media and email marketing. You will bring your experience of results-driven marketing planning, ensuring an audience and data-led marketing approach, from generating leads for new supporters, to converting, welcoming and stewarding them through engaging journeys.
If you have any questions about the role please email [email protected]
Please note this post is:
Part time- We are happy to talk flexible working and consider 3 or 4 working days or a shorter hour day across more days.
Fixed term duration: 18 month contract.
About You
The successful candidate will be comfortable with and experienced in CRM, you will support the day-to-day activity of the database and fundraising assistants, ensuring that efficient processes underpin excellent supporter care.
Highly collaborative and results focused, you will thrive on working on multiple projects whilst leading colleagues through change. You will bring your experience of results-driven marketing planning, ensuring an audience and data-led marketing approach, from generating leads for new supporters, to converting, welcoming and stewarding them through engaging journeys.