digital marketing Tampa, FL
ReliaQuest
Full Time
Tampa, FL
62264 - 43409 USD ANNUAL Today
Job description
Why it’s worth it:
We are searching for a dynamic and strategic Digital Marketing Specialist to join our Growth Marketing team. In this role you will drive the planning, executing, optimizing, and reporting against SEM campaigns for ReliaQuest. You will own the day-to-day management of campaigns across Google and Microsoft Ads. The ideal candidate will have at least three years of experience working in SEM/PPC campaigns in a B2B environment.
The everyday hustle:
- Day-to-day management on campaigns, are set up with complete accuracy, attention to detail, and conform with platform best practices, including bid management, budget allocation, forecasting, performance monitoring, creative testing, etc.
- Develop strategies for Paid Search campaigns including account architecture, test hypothesis, tagging structure, and reporting protocols
- Monitor Google Analytics and make necessary adjustments to conversion and goal tracking and provide tactical recommendations.
- Perform ongoing keyword research and continually refine ad copy
- Complete quality assurance checks on all assets prior to going to market
- Analyze campaign data and analytics to determine effectiveness of campaigns, with an emphasis on lead gen and conversion rate optimization
- Work within Salesforce CRM to maintain accurate reporting for SEM platforms
- Make data-driven decisions, and proactively identify trends
- Identify and implement A/B testing opportunities
- Prepare regular reports on campaign metrics, performance, and ROI
- Ownership of platform daily/monthly spends in accordance with allocated SEM budgets
Do you have what it takes?
- 3+ years of experience creating and managing SEM campaigns
- Expert level on SEM/PPC fundamentals: campaign and ad group structures, bid management strategies, ad copy writing, and landing page optimization
- Google Ads certification(s) preferred
- Strong analytic skills and ability to relate results to client business objectives
- SEM bid manmagement software a bonus – Search Ads 360, Kenshoo, Marin, etc.
- Experience working in Google/Bing platforms and running a variety of media tactics within those platforms such as SEM, GDN, Retargeting and RLSA
- Exceptional attention to detail
- Organized, self-driven and analytical
- Ability to work well with cross-functional teams
- Experience with Marketo or SFDC preferred
- Proficient with MS Word, Excel, and PowerPoint
- Excellent writing skills, knowledge of proper grammar and spelling
What makes you uncommon?
- Working knowledge of Google Analytics GA4
- Experience with other media platforms, such as LinkedIn Campaign Manager, The TradeDesk
ReliaQuest
www.reliaquest.com
Tampa, FL
Brian Murphy
Unknown / Non-Applicable
501 to 1000 Employees
Company - Private
Information Technology Support Services
2007
