Job description
Job Title: Digital Marketing Manager
Salary: Upto £40,000 (depending on experience)
Location: Kirby Muxloe, Leicestershire, LE9 2BJ
Are you a digitally savvy marketer?
This is a very exciting time for British variety retailer Poundstretcher as they are investing into growing its Marketing team to meet its growth objectives and regenerate the 40 year old company.
The role will include developing and executing a digital strategy, and we are keen to get someone who is a Magento expert! Advising the team on digital, you will be responsible for developing a brand new website, growing web traffic, management of social media ads, implementing digital marketing campaigns and performance management.
Working closely with the Head of Marketing and wider marketing team you will be overseeing the websites, building landing pages, developing digital content, as well as developing an approach to customer acquisition across all channels through SEO, e-mail and social media campaigns. Reporting on activities against KPI's and providing and implementing recommendations will be key to this position.
You will have a strong digital background with solid experience in digital marketing and a demonstrable track record of successfully developing and implementing digital marketing strategies; growing reach and web traffic.
What you will need for this role:
- Digital marketing campaign management
- Creating digital marketing strategies
- SEO techniques
- Google Analytics / Adwords
- Landing page optimisation
- Great verbal & written communication
- Excellent copywriting skills & keyword search for blogs
- E-mail marketing
- Social Media Ads
- Problem solving skills
- Experience with Magento would be an advantage
Benefits:
- Competitive salary
- Apprenticeships and Career Development
- Staff Discount – 10% discount on all purchases in the store
- My Staff Shop – exclusive discount staff benefits portal
- Life Assurance cover
- Health & Wellbeing – employee assistance programme to support you
- Pension scheme