digital marketing Sheerness, England
Elmley
Full Time
Sheerness, England
28000 - 22000 GBP ANNUAL Today
Job description
This is an exciting opportunity to play an important role in developing a varied and growing nature-based destination. Elmley National Nature Reserve is a site of international wildlife significance, based within it is a hospitality business. It offers day visit experiences, unique accommodation, bespoke events, and a growing food and drink offer.
As a destination hospitality business we are looking for a dynamic marketer - with a passion for storytelling, brand building, and digital - to support the delivery of our marketing strategy and help inspire, excite and build customer loyalty across our varied audiences, ultimately achieving strong returns for all business areas. We are refreshing our marketing strategy with a focus on editorial content and digital delivery.
The Role
This is a varied and busy, hands on role, working to the Director and with PR and the Content Manager, delivering marketing activity and tactics in line with the strategy and brand.
In particular the role will:
This is a varied and busy, hands on role, working to the Director and with PR and the Content Manager, delivering marketing activity and tactics in line with the strategy and brand.
In particular the role will:
- Work with Director to ensure that activity is synchronised and cohesive across different channels and business areas
- Implement CRM strategy with loyalty programme in collaboration with General Manager and Director
- Work with Content Manager/copywriter to produce and upload regular content, coordinated across all channels, in line with strategy
- Have responsibility for creating and producing printed marketing collateral to brand guidelines (menus, in room info, leaflets)
- Social Media: monitor social media channels; oversee Twitter & Pinterest, and manage Instagram and Facebook, with support from on the ground team and content creator/video editor – ensuring content aligns to strategy
- Work closely with General Manager & Director to ensure marketing activity meets current business needs and communications are in line with experience
- Develop promotional campaigns
- Measurement and reporting of performance of marketing activity against targets.
- Input to Revenue Management strategy, working with General Manager and Director to adjust room prices according to sales.
- Develop strong relationships with front-of-house teams to ensure understanding of and adherence to brand
- Support the General Manager in maintaining effective internal communications to ensure that the team are kept informed of marketing initiatives, media coverage and reviews
- Support PR with image selection and booking of rooms for press stays
- Assist events team with sales, including with production of business proposals.
- Maintain image & video library
- Ensure third-party websites are updated and accurate
- Maintain and update website using CMS
- Input into research on new markets, trends and business opportunities, including analysis of customer behaviour and competitors - and work with Director to responsively adapt activity as appropriate.
Who we are looking for
This is a new role, we are looking for an ambitious, and highly organised junior marketer. You will have support but be expected to work independently and with initiative.
We are looking for someone with the following:
- Digital experience, along with knowledge of main social channels
- Experience or interest in CRM and email strategy
- Analytical skills
- Ability to connect effectively with varied stakeholders
- Creative with an excellent eye for design and detail - design skills are beneficial
- Being a key part of a small but growing business you must have the ability to work confidently at all levels: Be a self starter & able to work independently
- Working in a varied business, you must be highly organised with the ability to prioritise and execute varied tasks to time
- Results driven
- Excellent communication skills, with ability to convey the brand experience at every level. Fluent written and spoken English is essential.
- Interest in destination building and story telling is essential
- A keen interest in sustainability and the natural environment
Experience required:
- Degree in Marketing, Advertising, Communications or related field beneficial but no essential.
- 1 year or more proven experience in marketing (preferably consumer)
The offer:
- A competitive salary dependent on experience
- Bonus scheme
- Flexi-working
- Home working for some of time
- Development opportunities
- Company pension scheme
- Discounted stays & 50% off food & drink
- The opportunity to be a part of an exciting, sustainable brand
- A beautiful and inspiring place of work
- Working with a fun, friendly and warm team
Job details:
- Permanent
- Full time – this will generally be Monday to Friday but as an Events and Hospitality venue weekend days may be required on occasion and with advance notice
- Flexi working: Remote working is welcome for some of the week, but as marketing is experience led, full remote working is not possible as the chosen candidate will need to fully understand the experience and liaise regularly with the ‘on the ground’ team.
Start date: June 2023
Applications
Please send your CV with a covering letter to Georgina Fulton, Director – [email protected]
If you would like to discuss the role, please contact Georgina by email.
Please send your CV with a covering letter to Georgina Fulton, Director – [email protected]
If you would like to discuss the role, please contact Georgina by email.
Elmley Nature Reserve
Elmley Nature Reserve is an award winning hospitality venue based on Isle of Sheppey North Kent. Based on National Nature Reserve of international wildlife significance, Elmley offers luxurious stays in nature and bespoke events. In 2019 Elmley was awarded Best Sheppey Business at the Swale Business Awards. In 2017 Elmley was awarded Best Small Accommodation Provider at the Visit Kent Awards.
Elmley Nature Reserve is an award winning hospitality venue based on Isle of Sheppey North Kent. Based on National Nature Reserve of international wildlife significance, Elmley offers luxurious stays in nature and bespoke events. In 2019 Elmley was awarded Best Sheppey Business at the Swale Business Awards. In 2017 Elmley was awarded Best Small Accommodation Provider at the Visit Kent Awards.
About Elmley Enterprises:
Elmley Nature Reserve is an award winning hospitality venue based on Isle of Sheppey North Kent.Based on National Nature Reserve of internatinoal wildlife significance, Elmley offers luxurious stays in nature and bespoke events.In 2019 Elmley was awarded Best Sheppey Business at the Swale Business Awards.In 2017 Elmley was awarded Best Small Accommodation Provider at the Visit Kent Awards.
Elmley
www.elmleynaturereserve.co.uk
Sheerness, United Kingdom
Unknown / Non-Applicable
1 to 50 Employees
Company - Private
