digital marketing Cambridge, MA
Job description
At EF Go Ahead Tours we believe you’re never too old to be a student of the world. For 30 years we have guided individuals across the globe through carefully crafted group travel. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe that the best way to learn about the world is to experience it. Every day we come to work hoping to help as many people as possible do just that.
As the Associate SEO Manager, you will sit on the Boston-based acquisition marketing team – a fun crew who love to push the envelope when it comes to digital marketing. You will be responsible for developing and executing the SEO strategy for EF Go Ahead Tours web properties. You will work closely with our E-commerce, Engineering, and Copy teams to implement both on and off-site optimization tactics aimed at reaching our overarching acquisition goals.
What you’ll do:
- Conduct keyword and competitor research to inform our SEO strategy
- Carefully craft and implement SEO optimizations including meta tag and copy modifications
- Monitor and report on organic rankings and traffic while identifying areas of further opportunity
- Collaborate with copywriters to develop fresh content for the Content Hub in support of organic keyword visibility
- Train and provide SEO best practices to new members of the Copy team
- Implement internal linking strategy to aid in passing page rank and authority to our highest priority pages
- Identify new landing page opportunities and collaborate with E-commerce team to bring those opportunities to life
- Own the backlink building strategy through collaborations with external partners as well as through hands-on manual outreach and relationship building
- Aid in test and learn approach to video usage across the site ensuring SEO best practices and schema markup are leveraged as needed
- Own the optimization of our YouTube channel and videos to maximize visibility
- Monitor site health KPIs via Google Search Console, Screaming Frog and other tools as needed
- Conduct regular site crawls, monitoring page status codes and implementing redirects as necessary
- Provide in-depth monthly report outs as well as ad-hoc data analysis as requested
- Collaborate with Engineering team to monitor and improve core web vitals, HREFlang tags, sitemaps, and technical SEO elements
- Consult Engineering and E-commerce teams on web updates in regard to the impact on SEO performance
- Demonstrate thought leadership by monitoring industry trends and applying best practices across our site
- Collaborate with paid media team, sharing keyword insights and opportunities and assisting with native advertising strategy
- Monitor AI technology advancements and aid in adoption/usage of new tools as applicable
Who you are:
You are both creative and data-driven. You enjoy digging into technical SEO elements, combing through keyword trends, and pulling out competitor insights to help drive your strategy. At the same time, you have a knack for writing compelling, keyword-rich copy and click-worthy meta tags. You consider yourself to be naturally curious, you love to innovate and seek out new opportunities. Sound like you? Then keep reading!
Qualifications:
- 3-5 years of in-depth hands-on SEO experience
- Driven self-starter who is able to multitask and prioritize work
- Experience and advanced knowledge of Google Analytics 360/GA4
- Experience with SEMRush, Conductor or other keyword tracking tools
- Experience with Screaming Frog or other website crawling tools
- Familiar with AI technologies like ChatGPT, Bing’s Sydney, and Google Bard
- Analytical with the ability to gather actionable insights from large data sets
- Excellent written and verbal communication skills
- Results oriented with a high level of attention to detail
- Ability to work independently and as part of a team
- Passion for travel is a must
- Bonus points if you have: Experience with Tableau
Why you’ll love working here:
Work in our North American headquarters where you’ll enjoy comprehensive professional development, frequent social programming and employee-run EFfinity groups, community groups, and clubs. You can expect:
- Paid international travel
- Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
- Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Four weeks paid vacation your first year and nine paid holidays
- 25% company match on your 401(k)
- Excellent medical, dental, and vision coverage, along with life and disability insurance
- Wellness benefits and a yearly fitness reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
- Discounts at local venues and businesses
About EF Education First:
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com
