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Copywriter

We are seeking a highly skilled and creative Copywriter to join our dynamic marketing team at Epicure. As a Copywriter, you will be responsible for developing and writing engaging copy that promotes our products, drives sales, and resonates with our target audience. As a member of the Creative & Marketing Team, your work will provide content for a variety of projects (including digital, social media, print, mobile and video), working cross functionally to brainstorm ideas, develop concepts, and articulate messaging.

Key Responsibilities:

• Develop and deliver creative, compelling, industry-leading product marketing copy, campaigns, and assets

• Work closely with the marketing team to create and execute on-brand messaging and communication strategies
• Collaborate closely and build strategies with Marketing, Creative, IRD, and Merchandising teams to develop creative concepts that align with marketing objectives
• Employ strong editorial judgement as an editor and proofreader; ensure accuracy of information/facts and grammar while maintaining consistency of brand messaging, voice, tone, and writing standards
• Be a product pro—develop a comprehensive understanding of our brand architecture, value proposition, features, benefits, and customers
• Stay up-to-date with industry trends and best practices in copywriting and marketing

• Be a self-starter who takes initiative; proactively identify issues and opportunities based on channel engagement and consumer trends
• Support additional Epicure brand, marketing, and communications initiatives as required

What you have:

• A minimum of 4 years of experience in a professional marketing role.

• A Bachelor’s Degree in Business, Marketing, Communications, Creative Writing, Journalism, or a related field
• 2+ years of experience in a direct sales or e-commerce environment
• Exceptional copywriting and proofing/editing skills. You’re just as handy with writing headlines and product descriptions as you are with proofreading and editing print materials
• Excellent project coordination skills; you’re detail-oriented and proficient in tracking and reporting on progress while collaborating with teams to ensure requirements are met
• Digital literacy and experience working in e-commerce, content management systems, and email marketing platforms
• Ability to thrive and stay on the ball when under pressure/managing multiple coinciding projects; this is a fast-paced growth environment
• Proactive and responsive demeanor—think ahead and plan accordingly with minimal guidance
• Ability to comfortably contribute to planning and strategy sessions and present your ideas and insights

What we have:

• Competitive salary and benefits package
• Annual professional and personal wellness funds
• Product discounts
• Opportunity to join a team at the helm of expanding the company’s brand and mission—we are Canada’s largest direct sales company and are growing fast in the US
• A team of talented and passionate marketing and creative professionals

Who we are:

We all deserve to eat good food every day—despite the daily crunch for time and inspiration. That’s why everything we offer, from premium ingredient blends and easy recipes to ultra-timesaving cookware, is designed to help answer "What's for dinner?" and make it fast. We've got our sights set on being a global food and wellness brand in every kitchen, in every home in North America in the next 25 years!