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Copywriter

Bupa Place M50 3SP / hybrid - 1 day min per week in the office

Permanent

Full time 37.5 hours

Salary circa £45K depending on experience

Overview

A fabulous opportunity to write compelling marketing campaigns, deliver world class customer journeys and create delightful customer experiences.

The role

• Initiate and deliver creative solutions to problems, writing content that’s engaging, compelling and accessible across multiple business units and channels.
• From long-form digital brochures to succinct and powerful headlines, you’ll use your excellent written communication skills to deliver creative that both meets customer needs and commercial objectives.
• Solve creative problems of all sizes, from optimising a single sentence to planning out and developing a complex customer email journey.
• Use evidence, data and research to continually optimise communications and customer journeys.
• Develop and own a brand style that extends across everything Bupa does.
• Build relationships with multiple stakeholders, sharing ideas, working collaboratively and using constructive criticism to get to the most effective solution.
• Work in an agile way, iterating to achieve excellence.

You

• An experienced, talented and adaptable writer.
• Comfortable initiating and writing to wireframes and layouts. Exemplary grammar and proof-reading skills are a given for you.
• It's second nature for you to think creatively and strategically about products and promotions. Using insight, you develop innovative and well-thought through concepts that bring propositions to life.
• You understand agile methodology and can apply an agile mindset to your work. You can work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery.
• Confident in developing sound working relationships with stakeholders, you work to understand their needs. You feel comfortable asking them questions and involving them in your process.
• You design copy and content to meet customer needs and make complex language and processes easy to understand. You can present the right information in the right format for customers' needs. You write in plain language and understand accessibility requirements.
• You are an energetic, enthusiastic, collaborative team player, focused on delivery of joined up solutions and consistent customer experiences.

Why Bupa?

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You will be eligible for:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Diversity and Inclusion

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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