Content Writer & Editor - Sports Betting and Casino London
Job description
Avaliable Job Today Content Writer & Editor - Sports Betting and Casino
Full time - Permanent
Salary: £35,000 per year
Intent is a digital media company. Our aim is to become a dominant force in online lead generation globally. We create market-leading content experiences across our portfolio of brand assets - fuelled by high-performance digital marketing & enabled by powerful tech.
We're a small, ambitious team based in the City of London, and operate a hybrid working policy, mixing office time with working from home. We're backed by start-up accelerator Kinetic Investments. As part of our ongoing expansion, we’re looking for an impact-driven sports betting and casino content specialist to join our growing content team.
The Role:
Day to day, your focus will be on writing and editing all forms of content for our comparison brands. You’ll strive to ensure our content is market-leading, meeting the needs of our users and keeping search engines happy.
You will manage and deliver an effective content strategy across sites in our betting and gaming portfolio. You’ll lean on a team of freelancers to help deliver results, while taking wide-ranging ownership of website content quality and production.
You’ll have great ideas for content angles, an appreciation of search intent, and be able to develop a clear voice for a website. You’ll quickly get to know your project inside out, giving it care & attention while nurturing further growth and success. Ultimately, you’ll be excited to see the impact your content has on driving traffic and building the business.
Responsibilities:
- Be the dedicated lead writer and editor for some of Intent’s brands/websites
- Collaborate with teammates in SEO, PR & product to achieve a variety of content-led wins
- Manage content plans & delivery, from ideation to publishing and ongoing content maintenance
- Use keyword research, search volumes & SEO best practices to influence priorities, briefs, page structures and how to meet user needs
- Make sure everything we publish sticks to our content guidelines and briefs
- Use freelance resource to help deliver various types of content (guides, reviews, campaigns, data journalism, news, visual assets etc)
- Evolve our style guides and develop a voice for content
- Use Google Analytics and Search Console data to assess content performance and influence next steps
About you:
- A genuine passion for the craft of writing
- Curious and inquisitive about learning new things and developing your career
- 2+ years experience writing & editing long-form, highly researched and engaging web content in highly competitive markets
- Familiarity with SEO and how it impacts the world of digital publishing
- Friendly and personable character
- Experience working in a startup environment preferred
- Experience in sports writing a bonus
Benefits:
- 28 days holiday + bank holidays + 1 extra day of leave per year of tenure
- Regular team lunches, social events & activity days
- Hybrid working with option for full remote
- Work from home equipment budget
- Unlimited book allowance
- Enhanced pension scheme
- Enhanced maternity & paternity leave
- Individual annual training & development budget
- Work within a fast-growing start-up environment
- Relaxed, casual dress code and modern London office space
Job Types: Full-time, Permanent
Salary: £35,000.00 per year
Schedule:
- Monday to Friday
Work Location: Hybrid remote in City of London
