Job description
We are seeking a dynamic and creative Social Media and Editorial Content Specialist to join our team and contribute to the growth of our brand. The ideal candidate will be a talented writer, have a passion for storytelling, a keen eye for detail, and a deep understanding of social media platforms and content creation. This role involves executing our social media strategy, crafting compelling editorial content for our online and print magazine "The Luxurist," and collaborating with internal and external partners to drive brand awareness and engagement.
ROLE RESPONSIBILITIES
Execute our social media strategy in alignment with the overall marketing strategy and brand vision.Conceptualise and create engaging and evergreen editorial content for "The Luxurist" print and online magazine, utilising both human and AI inputs
Develop and implement social content, including visuals, copywriting, engagement campaigns, and daily posts, following a 2-week scheduling format.
Ensure timely preparation and uploading of articles based on the editorial calendar, with a focus on optimising content for commercial impact.
Ideate, plan, and execute initiatives to achieve brand and commercial objectives, meeting defined KPIs.
Establish and nurture meaningful relationships with target consumers, influencers, and partners to enhance brand advocacy and trust.
Collaborate with external brands and partners to create exclusive content that aligns with brand storytelling moments.
Manage "The Luxurist" homepage and content upload schedule as per the editorial calendar.
Engage actively with our community across all social channels and contribute to diversifying the LuxDeco audience.
Generate social insights and compile monthly reports, highlighting key learnings and recommendations, including campaign statistics as needed.
Conduct research and source on-brand images from suitable external sources.
Update outdated editorial content and make associated product edits to maintain relevance.
Create editorial-supported product edits to enhance content quality & commerciality.
Cultivate relationships with interior designers and PR professionals to foster brand advocacy.
Organise and maintain the content library to ensure easy accessibility and retrieval.
ABOUT YOU
Aesthete: Your attention to detail is flawless, ensuring any creative assets and written communication are delivered to the highest possible level.
Customer-obsessed: You are a self-starter who is passionate about the customer, the service and their experience, inspiring a seamless journey from social post to checkout.
Entrepreneur: You thrive in a fast-paced and varied working environment and are adept at problem-solving. Our campaigns are executed under strict timelines and sometimes short lead times, so being able to thrive under these working conditions is important.
Data-driven: You can prioritise your time and tasks in an organised manner often leveraging data to maximise your productivity and efficiency. This is reflected in both the execution of your day-to-day as well as the reporting of such.
Kind: You have a yes attitude to new tasks and challenges and are able to work with High Net Worth (HNW) individuals, influential personalities and customers, both in person and through online communications, in a competent manner.
Essential
1 to 2 years of experience in social media marketing or an editorial content position
Understanding of Adobe creative suite (namely Photoshop, Premiere Pro, Illustrator & After Effects)
Proven experience in social media management, content creation, and editorial writing.
Strong understanding of social media platforms, trends, and best practices.
Excellent written and verbal communication skills.
Proficiency in copywriting and storytelling.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creative mindset with an eye for aesthetics and design.
Familiarity with content management systems and basic image editing tools.
Analytical skills to generate insights from social media data.
Strong organisational and interpersonal skills.
Previous experience in the luxury, lifestyle, or interior design industries is a plus.
A passion for interiors
Good to have
Experience in influencer marketing
Experience in shoot production
The ability to balance commercial understanding with editorial flair and an interest in developing a career in e-commerce content writing
Knowledge of the interior design industry and its brands, as well as an interest in the general zeitgeist
An understanding of the Shopify platform
Strong communication skills with both internal and external stakeholders
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
WORKING AT LUXDECO
By joining us, you are becoming part of a team; a small team, but with big ambitions, and we want to empower you to do great things with us. Below are some of our benefits, alongside other important role details, to help you decide whether this role could be right for you:
Your location: Two days per week from our flexible office space in London. For the remaining three days, you can work from a place that allows you to do your best work.
Your hours: 40 hours, Monday - Friday, 09:00 - 18:00
Your holiday: We offer 24 days holiday, plus bank holidays, which increases to 30 days, plus bank holidays, in line with length of service.
Your home: We offer up to 35% discount on luxury interior products from LuxDeco.com, from day 1.
Your health and wellbeing:
- We offer all our employees access to Healthshield, a health cash plan, covering you for dental check-ups, physiotherapy, counselling and much more.
- We have a critical illness cover that helps protect you if you become critically ill.
Your financial wellbeing:
- We pay 8% pension contributions on your qualifying earnings, giving you more security for your future.
- We provide access to a workplace nursery scheme, potentially saving you thousands per year on your childcare costs