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Marketing & Communications Specialist

CSA01794P

NSU-University Relations

Aberdeen

Purpose of the Position:
The Marketing and Communications Specialist at Northern State University is a versatile role
responsible for a wide range of communications, written content, and public relations initiatives.
The primary focus is on generating engaging and impactful content, including news releases,
feature articles, profiles, and other assignments for various print and electronic publications.
Additionally, the Marketing and Communications Specialist plays a key role in development and
marketing communications, assists with large-scale campus events, and supports the Director of
Communications and Marketing in media engagements.

Job Duties:
Content Creation and Management:

• Develop creative and persuasive written content for email marketing campaigns, annual

reports, newsletters, and press releases.

• Identify stories with news value and provide engaging internal content for multiple

communication channels.

• Write and edit news articles, profiles, and other assignments for various print and

electronic publications.

• Create and implement content for news pages on the Northern State University website,

maintaining a consistent brand voice.

• Follow the university’s style guide, which adheres to AP Style, ensuring consistency and

accuracy in written content.

Media and Public Relations:

• Develop, manage, and expand relationships with key print, broadcast, and online

journalists at local, state, regional, and national levels.

• Monitor media coverage of Northern State University and maintain a comprehensive

media database.

• Generate media coverage through story pitching, press releases, and innovative press

strategies.

• Stay up-to-date with marketing trends, adapting strategies to the changing landscape.

Website and Social Media Management:

• Produce and publish news content on the Northern State University website, ensuring a

strong brand voice across all sections.

• Leverage social networking tools (Snapchat, Instagram, Twitter, LinkedIn, and

Facebook) to generate press and deliver up-to-date news and information.

• Manage and develop Northern State University’s social media presence, keeping up with

emerging trends and incorporating them into strategies.

Communications and Collaboration:

• Research, write, edit, and proofread copy for Northern State University use in various

media.

• Manage internal communication initiatives and editing schedules.
• Collaborate with faculty, students, administrators, and staff to publicize events,

accomplishments, initiatives, awards, and research.

• Stay informed about industry best practices and the latest marketing trends, applying

them to communications strategies.

• Update and maintain Northern State University’s style guide, following AP Style, to

ensure consistency and adherence to industry standards.

Qualifications:

• Associate’s degree or higher preferred in Marketing, Communications, or a related field;

or three years of directly related experience.

• Excellent oral and written communication skills
• Proven experience in creative writing, preferably in a marketing or public relations role.
• Strong writing, editing, and proofreading skills with exceptional attention to detail.
• Proficiency in crafting compelling content for various mediums, including email

marketing, newsletters, annual reports, press releases, and social media.

• Knowledge of marketing principles and ability to develop persuasive marketing copy.
• Familiarity with media relations, including building relationships with journalists and

securing media coverage.

• Experience in website content management systems and social media platforms.
• Ability to work in a fast-paced environment.
• Experience in software such as Microsoft Office, Adobe Creative Cloud Suite
• Strong interpersonal skills and ability to collaborate effectively with diverse

stakeholders.

• Adaptability to the changing world of marketing, staying on top of trends and

incorporating them into communications strategies.

07/13/2023

No

07/27/2023

n/a

12 months

100

8-5

40

Regular

External (includes Internal)

No Requirement

Northern State University is committed to building a welcoming culture of belonging and collegiality that respects diversity in knowledge, culture and world view. Northern seeks faculty who will engage with individuals of diverse backgrounds, beliefs and perspectives to increase awareness, understanding, respect and opportunity for all.