Job description
About Tropicana Brands Group
Tropicana Brands Group (TBG) brings together an exciting, global portfolio of some of the world's most iconic juice brands including Tropicana, Naked, KeVita, Izze, Dole and Copella. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people and accelerate a vision to quench the world's thirst for more delight and nourishment.
With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.
What's Your Role?
TBG is looking for someone to add to their Global Communications Team who can lead Communications and Public Affairs efforts in support of their European business, which exists primarily in the UK, France and Belgium where we have a large manufacturing footprint.
This person will be responsible for serving as the key communications resource for the European team, across both external and internal channels. This includes serving as a critical counselor on any external-facing brand communications, adapting a global, corporate narrative to further our agenda in Europe with key stakeholders (including media, key opinion leaders and government regulators) and working closely with the HR team to ensure our workforce is engaged and informed.
Reporting directly into the Head of Global Communications and indirectly into the CEO of the European Business Unit, this role will also need to collaborate closely with other leaders across the team including members of the legal, regulatory and marketing teams. Candidates should be based in London.
This is a unique and exciting opportunity to serve as a critical and influential subject matter expert for a growing portfolio. As such, the ideal candidate will be experienced, motivated, and inspired by the opportunity to shape a communications agenda and ways of working.
Key Responsibilities include but are not limited to:
Corporate + Brand Communications
- Lead strategic, external communications efforts on behalf of the company, including building outreach plans, narratives and content to reach targeted audiences.
- Support local executives to vet and coordinate any appropriate visibility efforts
- Manage incoming media inquiries from European outlets to our brands or TBG
- Support the business in managing the communications aspect of any market specific crises or issues
Public Affairs
- Help shape the company's government affairs capability including the establishment of processes, procedures and tools to unlock efficiency
- Participate in industry trade associations and coalitions, negotiate industry positions/policies, and help build consensus consistent with TBG's global corporate view.
- Serve as a liaison to key business partners on critical policy issues that may affect our business as well as manage any associated regulatory and consumer/reputational risks.
Internal Communications
- Work closely with the local HR team to articulate key policies and procedures to employees
- Support the development of internal communications pieces on behalf of the EU CEO as appropriate
- Assist in building out cultural initiatives
Qualifications / Requirements:
The most appealing candidates will have the following qualifications:
- 8-10 years of experience in a Communications or Corporate Affairs based role
- Strong understanding of the food and beverage sector
- Experience navigating the policy and government affairs space
- Expertise in external communications, including proficiency in all aspects of media relations
- Enthusiasm for building something new and operating in an agile manner
- Excellent writing and presentation skills
- Ability to manage and influence multiple stakeholders, external and internal
- Executive presence inclusive of strong verbal and written communications skills
- A forward thinker who has a vision and enthusiasm for building something new
- A growth mindset and ability to operate with agility
- Comfort managing multiple priorities and serving many partners in a fast-moving environment
- Must have ability to work independently and efficiently with little supervision
- Must be willing to travel internationally when required and operate in different countries
- Fluency in French is appreciated, not required
Tropicana Brands Group
https://www.tropicanabrandsgroup.com
Chicago, United States
Glen Walter
Unknown / Non-Applicable
1001 to 5000 Employees
Company - Private
Food & Beverage Stores
2022