Campaign Manager Demand Generation London, England
BT
Full Time
London, England
38812 - 46794 GBP ANNUAL Today
Job description
Campaign Manager Demand Generation
Job Req ID: 13512
Posting Date: 27-Mar-2023
Function: Brand and Marketing
Location:
1 Braham Street, London, United Kingdom
Salary: Competitive with great benefits
Hiring Manager: Nathan Odell
Recruiter: Dani Evans
Locations: London
It’s an exciting and pivotal year for our brands, and you will own the planning and execution of our Demand Generation creative campaigns. You’ll be working with some of the UK’s most talented and awarded agencies, and will be responsible for delivering best in class DR creative, across traditional and digital channels, and including dynamic creative.
You will manage multiple campaigns at any one time, in an end-to-end process requiring management of numerous internal and external stakeholders. This covers major device launches, seasonal campaigns and regular sales-driving campaigns, as well as always-on performance creative. You will work across all product lines from Pay Monthly mobile through to Home Broadband, and wil constantly push the boundaries to ensure we are ahead of the curve in how we deliver our offers and propositions to market. This role will require someone with experience of managing agencies, senior stakeholders and also being a guiding star and leader for other members of the team.
You will work closely with media teams to ensure our campaigns deliver the best possible ROI for our Demand Generation marketing budgets. You will work with industry leading agencies and media partners to ensure our brand takes full advantage of our customers ever growing digital lives, whilst consistently driving commercial and brand metrics.
If you want to be a part of a vibrant and exciting brand, this is the place to do it. Your work will make a difference in supporting our growth, helping us win customers by developing and driving through new initiatives, and keeping us ahead of the competition.
What you’ll do in the job:
- Responsible for briefing, planning and delivery of all Demand Generation campaigns, working closely with agencies, and multiple internal stakeholder teams (P&L, Devices, Legal, Media, Digital).
- Developing close relationships with Media teams to ensure a holistic response to brief and campaign measurement.
- Delivering best in class creative campaigns across all media touch points, and within a consistent brand framework, for major device launches, seasonal events and ongoing activity
- Working closely with other areas of the brand team and the broader business to ensure that all campaign activity is aligned and integrated as appropriate
- Developing the creative approach for each audience and overall product category
- Ensuring that all campaigns have clear objectives, performance measures and reporting capabilities.
- Day to day management of creative agency contacts and workflow.
- Developing and growing key agency relationships through activities such as monthly briefings and quarterly reviews.
- Management of complex budgets consisting of internal and Manufacturer funding.
Skills you will need:
- Substantial knowledge and experience in Demand Generation marketing. This includes the creation and delivery of both ATL and BTL campaigns.
- Track record of delivering excellent creative across all media channels (digital and traditional) and pushing brands to leading edge of DR creative.
- Ability to quickly establish credibility and respect, and build strong working relationships with your stakeholders i.e. legal, product, trading, marketing
- Demonstrable professionalism with a proven ability to operate in a complex, fast paced matrixed business environment.
- Ability to manage multiple campaigns simultaneously and being able to parallel track numerous key priorities.
- Ability to drive agency partnerships to ensure clarity of workflow and priorities, and ensure strong cross-agency communication.
- Ability to inspire our teams to ensure that our creative and media approach is continually evolving and improving.
- Proven ability in making things happen – translate solutions into creation and delivery of practical and workable marketing plans that have a commercial / business impact.
- Able to deal with ambiguity, identify resources to implement and determine pragmatic solutions.
- Ability to work in a time pressured environment and flexible working hours on occasions
- Patience and experience of navigating large, complex organisational structures.
- Working understanding of performance media is beneficial but not mandatory.
Benefits:
- Competitive salary
- 10% annual bonus
- Pension scheme (up to 10% BT contributions)
- Flexible Hybrid working
- Access to training and development to help you grow with us
- 25 days annual leave (plus bank holidays)
- Shares Plan
- Flexible benefits: cycle to work, childcare vouchers, healthcare, etc.
- Discounted BT products and services
We’re EE. We provide the best network and excellent service, so our customers can live better connected lives. And, as part of the BT Group, we’re even bigger than you might think. In fact, we run the UK’s fastest mobile network, offering 5G in more major cities than any other UK network.
That's not all. We believe technology is a force for good—and that’s why we’re harnessing the power of tech to change things for the better.
It means that we're helping to build and supply more sustainable products, as well as reducing our impact on the environment. We're working to become the world’s most trusted connector of people, devices, and machines—including exciting new areas like TV, insurance, and connected devices. And we're accelerating change by creating new skills and building a more inclusive business.
The thing that makes all this happen? Our human connections.
That's why we add a human touch to every task, clear up complex issues and let our creativity run wild as often as we can. It all means we can give every EE customer an amazing experience they won’t forget, every time. We know that giving our customers an amazing experience comes from our people.
Apply now to find out more about this exciting opportunity, hiring manager is Nathan Odell and recruiter is Danielle Evans.
BT
www.bt.com/careers
London, United Kingdom
Philip Jansen
Unknown / Non-Applicable
10000+ Employees
Company - Public
Telecommunications Services
1846
