Base Marketing Campaign Planner London, England
Job description
Campaign Planner
Location: London Speechmark + (Hybrid Working)
Salary: Excellent basic salary plus bonus and Vodafone benefits
Working Hours: Full time 37.5 hours per week – Mon to Fri
At Vodafone UK we believe that through collaboration and connection we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.
The Base Marketing team is responsible for engaging with our customers and building long lasting relationships maximising customer value and advocacy. Through our campaigns we aim to differentiate Vodafone from our competitors and optimise our commercial performance, by being insight led and creating real mutual value for our customers and our business.
What you’ll do
Development of Customer Journeys, Campaign Briefs & Next Best Actions for use in new Always on Marketing platform. Evaluating current campaign performance and planning the transition from legacy CRM platforms (Chordiant & Unica) to the Pega target platform either “as-is” or modified dependent on strategy.
Responsible for creating the information and analysis that enables the Customer Centre of Excellence to plan moving the value of existing PostPaid and PrePaid customer campaigns into Pega- Identification of opportunities to improve the nature and/or performance of these campaigns before they are built in Pega
- Assistance with the development of business cases to further underpin the delivery of the Pega capability
- Assistance with the specification of data requirements in support of existing, modified, or new AoM campaigns
- Responsible for producing campaign briefing documentation allowing the Pega team to build campaigns
- Supporting the Business Transformation Manager in leading change in mindset and adoption of AOM
Who you are
Stakeholder management – works closely with commercial stakeholders in the other Squads in Base Marketing, in order to plan AoM marketing activity and the transition thereof from legacy Chordiant and Unica platforms into Pega.- A confident & articulate communicator with the ability to think in terms of cross-channel, bi-directional campaign activity delivering seamless Customer Journeys
- Solid grounding in subscription and non subscription businesses and solid experience of developing and implementing effective Customer Base Marketing strategies across all customer lifecycles
- Ability to estimate- and prioritise for commercial impact and assist the AoM Product Owner with defining overall campaign migration/modification strategy
- Ability to connect analysis, insight & action thinking
What we offer
We believe that taking care of our employees is the key to their success. That is why we offer an excellent remuneration and bonus package with up to 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects.
We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes.
We take pride in our commitment to supporting you at every stage of your career by providing top of the range learning and development tools, market leading parental leave policies and an innovative Reconnect programme for people who have taken a career break.
Together we can
Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (https://careers.vodafone.com/uk/applying-to-vodafone/) for guidance.
#LI-Hybrid
Consumer
Be a part of Vodafone UK Consumer team where creating and developing products, services and propositions is at the forefront. From the way we interact with our customers, to how we communicate in our campaigns and create data-driven propositions, this is where some of our best ideas are brought to life.
