Audience Manager – Kings Cross, London London, England
Universal Music Group
Full Time
London, England
10.56 - 12.04 GBP Today
Job description
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].
The A Side: A Day in The Life
0207 Def Jam is the new frontline label under UMG, based in the UK. We do things differently. We pride ourselves on quality artists, a deep understanding of the culture that drives artist brands and a service of excellence. Our executives are best in class, through their expertise and relationships with their artists, managers, and key stakeholders throughout the business both in the UK and internationally. We encourage an entrepreneurial spirit and proactive working style. We seek out the future leaders of tomorrow, with everyone connected working towards a shared vision.
Reporting into the Marketing & Creative Director and working closely with the marketing team, the Audience Manager will create the strategy behind all things audience & digital across the label’s roster. Along with working a roster of acts themselves they will be responsible for ensuring we are delivering industry leading, innovative digital campaigns across the entire roster, helping junior members of the team to do so also.
It is the Audience Manager's responsibility to build relationships and work closely with the leading digital platforms (Twitter, YouTube, Instagram, Facebook, Snapchat, Triller & more) as well as identifying new platforms to help execute best in class activations and campaigns for our artists.
The B Side: Skills & Experience
Be Influential:
- Fanbase building
- Develop fan base building initiatives, which drive engagement and growth
- Set strategy to help create an early buzz & grow/develop audiences early in the campaign
- Enable Artist to establish their story/positioning through social channels
- Regular label updates on audience growth across all relevant metrics (social numbers, database, consumption numbers etc.) and general digital activity on artist campaigns, providing context at every turn
Be Digital:
- eCRM
- Analysing results and feedback for future campaigns
- Scheduling & Building email templates
- Briefing website, splash pages, filters and digital activation builds
- Monitoring upcoming news / touring, planning 2-3 months in advance
- Merging databases with other labels / management / tour promoters upon signing
- Analysing and feedback for future campaigns
- Developing long term plans and strategies for each artist– deciding which platform is best for fanbase
- Best practices - Merging with other labels / management / tour promoters upon signing
- Building up an acquisition strategy as part of the wider digital plan – securing content for database drivers, Prizes / incentives for comps
Be Commercial
- Briefing in and implementing Spotify ‘follow’ / Apple Music ‘pre-add’ tools
- Managing D2C / webstore elements with commercial team
Be Strategic:
- Manage relationships with Facebook, Twitter, Google, Snapchat, Shazam, Tik Tok, Triller, Smule and other key platform partners in order to secure high value profile for the NEW LABEL roster
- Work closely alongside the Streaming, Marketing & Commercial team to manage relationships with YouTube, Soundcloud and other DSPs where necessary
- Integrate new digital deals/partnerships into marketing and promotional planning.
- Commission bespoke content and tools for third party placement, particularly across social networks but possibly wider placement
- Understand and police the Universal Content Guidelines and educate artist / management on implementation
- Negotiate added media value around exclusive content
- Deliver cross media opportunities working with NEW LABEL promotions team, e.g. BBC Radio 1
Be Collaborative:
Work with the Head of Marketing to help ensure a consistent dialogue across the label in order to maintain a digital approach and implement digital deal opportunities- Work with the marketing team and media planners to ensure consistency and amplification throughout all artist campaigns
Be A Team Player:
Alongside the Head of Marketing & Streaming Lead help motivate the digital marketing team to seek new opportunities and continually review effectiveness- Promote basic digital media principles in all functions
Areas Will Include:
Websites
- Build & upkeep
- Splash pages
- Oversee / lead on all key announcements (Album / Tour news, pre order to gain access)
- Managing split & JV rep relationships in good time for announcement
- Tracked link management
- Fully understand and actively communicate the latest innovations and consumer trends in digital media to the rest of the label
- Use consumer data and research to identify new opportunities and communicate to the marketing and promotions teams
- Understand consumer behaviour on and offline and devise tactics which address their needs and positively engage them.
- Source relevant research and data to inform artist strategies
Social Media:
- Create innovative social media strategies & roll out plans for campaigns
- Help produce content days
- Uploading and processing of official music video and content to artist YouTube & channels
- Create assets and tools which are either tech firsts or cut through the noise online
- Mentor artists on best practices and uses of social
- Awareness of current trends, challenges, memes and topics occurring online
Recruiting and overseeing Social Media Agencies for artists campaigns;
- Review and approve calendar
- Be across overall campaign timeline
- Brief in day to day content with Marketing Manager and Bespoke creative for key DSPs
- Ensure best practices are implemented
- Week on week posting across channels and identify anything inconsistent with campaign brand/ objectives
- Monitor reports and act on insights
Influencer Strategy
Creating seamless influencer strategies & campaigns bespoke to each of the artist campaigns- Using influencer and social listening tools
- Tracking Verified followers
Person Specification
- A technically astute individual who has a solid experience of working in digital marketing in Entertainment (ideally within Music Industry)
- Passionate about music, data and the digital landscape
- Experience of delivering multiple fan and partner activations
- Proven experience in managing, building and nurturing eCRM email databases
- Good knowledge of Google Analytics, data segmentation
- A good understanding of the value of rights ownership and content in the web space
- Strong existing relationships with key platforms: Facebook, Twitter, Google, Snapchat etc
- A commitment to excellence and pursuing a career in Digital marketing
- Excellent verbal and written communication skills with the ability to deal with people at all levels within the business
- Highly organised with the ability to keep calm under pressure
- Flexible and able to prioritise own workload
- Self-motivated with the ability to deal with the routine tasks as well as the more challenging aspects of the role
- Tactful and diplomatic, especially when dealing with Artists and Management
- Experience in responsive cross-browser and device web design
- Good understanding of SEO (Search Engine Optimisation) best practice
- Basic HTML coding skills essential
- Knowledge and experience of website and asset hosting
- Good knowledge of Photoshop, Dreamweaver or similar graphics software desirable, but not essential
- Experience with WordPress CMS
Bonus Tracks: Your Benefits
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Universal Music Group
www.universalmusic.fr
Paris, France
Pascal NEGRE
$100 to $500 million (USD)
501 to 1000 Employees
Company - Private
Audio/Visual
1997
