Wine & Champagne Ambassador London, England
Pernod Ricard
Full Time
London, England
45946 - 54346 GBP ANNUAL Today
Job description
Wine & Champagne Ambassador
Your Manager: Regional Education Manager
Team: Global Marketing
Location: London, United Kingdom. We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The
Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The
Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
Here in the UK
In the UK, Pernod Ricard is made up of 3 businesses:
- Pernod Ricard UK, which markets, sells and distributes our products in the UK and also drives the global development of our iconic Gin brands through The Gin Hub
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
Your new team
This position sits in our Pernod Ricard UK (PRUK) business. Our
diverse population of 300+ passionate employees have been
creating conviviality since 2001, bringing our premium brands and
unforgettable experiences to the UK. As the world’s 2nd largest spirits
market, the UK is a key location for our company. Since 2017 PRUK
has also hosted The Gin Hub, the team responsible for managing the
Group’s unrivalled portfolio of ‘Premium+’ International Gins
globally.
diverse population of 300+ passionate employees have been
creating conviviality since 2001, bringing our premium brands and
unforgettable experiences to the UK. As the world’s 2nd largest spirits
market, the UK is a key location for our company. Since 2017 PRUK
has also hosted The Gin Hub, the team responsible for managing the
Group’s unrivalled portfolio of ‘Premium+’ International Gins
globally.
At PRUK, we have a culture that blends performance and conviviality:
we are recognised as an open and diverse business with a firm
commitment to our employees’ wellness, inclusion and safety and to
making a positive impact on our industry and environment.
The role of Wine and Champagne Ambassador – UK and Ireland will operate in the capacity of ‘Wine & Champagne Educator’ for Pernod Ricard Winemakers based in London - UK, representing the Pernod Ricard wine and champagne portfolio and responsible for performing local and regional ambassadorial duties. The position plays a key role in driving wine culture within the Market Company, raising visibility and share of mind for our brands and forging strong relationships with key stakeholders.
The role will specifically focus on the activation and amplification of PRW’s strategic wine brands through wine education, targeting key stakeholder audiences ie sales teams, trade customers, distributors, key influencers, wine journalists, consumers.
- Wine and Champagne Education & Engagement – minimum 40% of role, driving external and internal advocacy
- Brand Development & Sales Support – 30% of role, covering activations, support of buyer meetings, lead tastings, NPD immersion
- Events – 20% of role, supporting and working at key customer, consumer & trade wine events
- Market Intelligence & Reporting – 10% of role, provided through regular reporting and meetings
- Ireland - Deliver wine education in Ireland for key initiatives/events.
Your unique contribution
You will have 4 main areas of responsibility:
1. Wine Education:
You will have 4 main areas of responsibility:
1. Wine Education:
- Drive wine and champagne culture as the portfolio’s ‘product expert’ by demonstrating superior brand and category knowledge
- Provide formal and informal product/brand education and training (in person or virtually) for Pernod Ricard affiliates, distributors, trade, consumers and media on PRW’s key strategic brands in the region
- Provide input to the PRW Education team on the development training and educational tools/initiatives for wine and our brands for use in market with key stakeholder audiences
2. Brand Development:
- Instil a ‘wine & champagne culture’ within the Pernod Ricard affiliate network through increased exposure to wine and ongoing education on PRW wine brands
- Educate and mentor sales teams to broaden their understanding and support gaining listing and activating in key channels ie lead tastings, provide NPD immersion, support buyer meetings
- Develop and manage a social media community, as per the PRW guidelines, to promote our brands
- Develop local relationships with relevant industry representatives, distributors, trade customers and other organisations that can play an instrumental role in building brand reputation and advocacy
3. Trade and Consumer Events:
- Support local team by managing, organising, implementing and representing our brands at relevant trade and consumer events
- Work closely with Regional Education Manager to support key visits by Winemakers, Global Marketing (inbound) to deliver ‘best in class’ execution at major trade shows and key industry events
- Work closely with local teams (internal sales, distributors) to provide industry expertise at appropriate consumer fairs, trade shows, brand activations and exhibitions.
- Propose, present and initiate new experiential activities aligned to brand strategies which can be delivered at events, to showcase PRW wines & MMPJ portfolio
4. Reporting:
- Provide regular market updates on key activity, market intelligence, competitor information on a monthly basis (or when required) and as directed by the Education team
- Monitor brand performance and pricing fluctuations seen in the marketplace
- Proactively communicate learnings from the field and share best practices with the local market affiliate and PRW (via Regional Business Acceleration Team) on an ongoing basis
Who you’ll be working with
- PRW (Global Wine Business) Business Acceleration Team EMEA
- PRW Education Team
- MMPJ (Global Champagne Business) Global Team
- Global Marketing
- PRUK Market Company teams
- Chief Winemakers – Australia, New Zealand, Spain, USA, France
- External trade & industry, distributors, consumers
- PR & Media Agencies
- Industry Bodies
Your blend of talent
This position could be right for you if you:
This position could be right for you if you:
- Focused on the promotion of wine/alcoholic beverages, with a strong passion for wine and champagne
- Ability to work autonomously or remotely, can self-manage and is highly organised
- A strong networker who displays entrepreneurial aptitude
- Excellent interpersonal and social skills with ability to work as part of a team
- Positive ‘can-do’ mindset
- Competent in the use of PowerPoint, Excel, Word, email technology and social media platforms
- Excellent communication skills and adept at engaging an audience and confident at selling the story
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make
a positive impact on the world though our strong focus on sustainability and responsibility.
a positive impact on the world though our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Job Posting End Date:
REPLACEMENT_STRING03-21-07:00
Target Hire Date:
2023-03-07-08:00
Target End Date:
2024-03-07-08:00
Pernod Ricard
https://www.pernod-ricard.com/en-uk/
Paris, France
Alexandre Ricard
$5 to $10 billion (USD)
201 to 500 Employees
Company - Private
Food & Beverage Manufacturing
1975
