vice president marketing Remote
Job description
At Eye Care Leaders, we are proud of the products and services we provide. We're looking for a highly skilled marketing director to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis. If you understand what makes people tick and want to deliver solutions that make a difference, we would love to meet you.
As VP Marketing , the individual will be responsible for positioning, messaging, and developing and executing go-to-market strategies in support of the company's software platforms & services. The Director of Marketing is responsible for creating a data-driven plan to drive measurable revenue and reputation for the company's solutions. S/he is responsible for developing the marketing plan, including analysis of market, customer segmentation, revenue priorities and aligning with the organizations priorities. The Director of Marketing will then translate the strategy into a Go-to-Market Plan delivering on specific Key Performance Indicators (KPIs) of the plan.
Together with other members of the executive team, s/he will execute the current corporate strategic plan, focusing on expansion to new customer segments and partnerships, while ultimately strengthening operations. S/he will also be instrumental in creating future strategic plans with the goal of boosting revenue streams.
Essential Functions
Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
Daily and Monthly Responsibilities
Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
