Transcreation Account Manager - Global Coffee Brand London, England
Job description
Hogarth Worldwide is the world's leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands.
Diversity & Inclusion
Hogarth is committed to diversity and inclusion: through our ideas, our people, how we behave and how we conduct ourselves. We are creating a truly inclusive culture at all levels of the organisation to encourage different points of view, which makes Hogarth not only a better company and place to work, but an environment where everyone experience connection, opportunity and a sense of belonging. We have extended these practices into our hiring processes to incorporate anonymised CV reviewing so all candidates are considered for interview based only on their experience and what they can bring to the role. The system is delivered by MeVitae, which has created an automated process of anonymisation that aims to eliminate as many potential areas of bias as possible.
Please contact [email protected] if you need the job advert or form in another format.
A Hybrid working model
Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people. Please speak to the Talent Acquisition team to find out more information.
What does a Transcreation Account Manager do at Hogarth?
We are looking for a pioneering, innovative Transcreation Account Manager to further inspire our clients and agency partners to deliver the marketing campaign of tomorrow and beyond. This role is pivotal in managing the Transcreation, Translation and Production process of print, digital and video assets globally, collaborating closely with your clients, team members, as well as other production teams and hubs.
Your responsibilities will include:
- Day-to-day localisation contact for client stakeholders and Hogarth internal departments.
- Being the main point of contact for a cluster of local markets
- Taking and clarifying briefs from local clients
- Arrange briefing or review calls with local market talents and clients to clarify briefs or feedback
- Establish a trusting relationship with local clients, talents and internal teams alike.
- Help create a 'copy breakdown' and develop a new master brief for language adaptation, preparation of copydecks.
- Coordination between clients, freelance linguists and Hogarth teams.
- Handle all aspects of campaign localisation, from transcreation through to delivery of localized assets.
- Prepare accurate cost estimates against the Rate Card for STAM or AD approval.
- Assess language quality of transcreations or translations received from local talents, ensuring accuracy of the copy and consistency across all markets in your region.
- Work closely with internal production teams, e.g. Print, Digital, Broadcast, and ensure localisation work is carried out according to brand guidelines.
- Ensure a final check of the copy and localised assets is done before files go to client.
- Respond to information requests from senior members of the team.
- Highlight and escalate quality control issues immediately to STAM and AD.
- Demonstrate clear understanding of the brand.
- Organisation of language and localisation content and supporting documents into agreed folder structure.
- Ensure that campaign and overall trackers are always maintained.
- Support the senior team in supplying client management information and reporting.
Requirements:
- Industry-relevant experience of working in a Localisation, or Transcration agency
- Experience with language process: Transcreation, copy approvals
- Experience with localization process: supporting the localization producer with the localization of videos (incl. VO recording sessions), print assets and digital banners.
- Fluent oral and written English essential, near native or native knowledge of another language preferable.
- Deep passion for languages and all its aspects (grammar, semantics, copywriting) as well as international campaign adaptation.
- Knowledge of CAT tools preferred.
- High level of IT literacy, including use of spreadsheets
- Strong numeracy skills
- Prioritisation, time management and attention to detail
- Resilience and ability to work under pressure
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