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It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career.

Location: Remote US, or Cincinnati OH Office

Hybrid Schedule: 3 days in office / 2 days at home weekly

Job Summary
As a Marketing Automation Specialist, you will develop and execute marketing automation campaigns that drive leads, nurture prospects, and increase conversions. You will work closely with our marketing, sales, and creative teams to create targeted campaigns, segment audiences, and analyze performance to maximize ROI. Your expertise in marketing automation platforms, CRM tools, and data analysis will be instrumental in helping our clients achieve their marketing objectives and grow their businesses.

What You'll Do

• Develop and implement marketing automation campaigns using various marketing automation platforms (e.g., Pardot), including email marketing, lead nurturing, and customer journey mapping.
• Collaborate with the marketing team to define campaign objectives, target audiences, and critical messaging, ensuring alignment with overall marketing strategies and goals.
• Design and build email templates, landing pages, and forms, utilizing best practices for design, user experience, and deliverability.
• Segment audiences and create personalized content to optimize engagement and conversion rates for each target group.
• Integrate marketing automation platforms with CRM tools (Salesforce) to streamline lead management and ensure accurate campaign performance tracking.
• Monitor and analyze campaign metrics, including open rates, click-through rates, conversions, and overall ROI, making data-driven recommendations for ongoing optimization and improvement.
• Troubleshoot and resolve any technical issues related to marketing automation platforms, CRM integrations, or campaign execution.
• Stay current on marketing automation best practices, industry trends, and emerging technologies to ensure our strategies remain competitive and effective.

What We Need

• 2-5 years experience in a relevant, related field
• Marketing Knowledge: Understanding of marketing principles, strategies, and tactics. Familiarity with various marketing channels, including email marketing, social media, content marketing, and lead generation.
• Automation Tool Proficiency: Expertise in working with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools. Ability to set up and manage automated marketing campaigns, workflows, and lead nurturing processes.
• Technical Skills: Proficiency in using marketing automation software and associated tools. Knowledge of HTML/CSS for email template customization and landing page creation. Basic understanding of CRM integration, and data management.
• Data Analysis: Ability to analyze marketing data and derive actionable insights. Proficient in using analytics tools to measure campaign performance, track conversions, and optimize marketing efforts. Understanding of key metrics such as click-through rates, conversion rates, and ROI.

Desired Qualifications

• Segmentation and Personalization: Skill in segmenting target audiences based on various criteria, such as demographics, behavior, or engagement. Ability to create personalized campaigns and dynamic content that resonates with different segments.
• Lead Generation and Nurturing: Experience in lead generation strategies, including lead scoring, lead qualification, and lead nurturing workflows. Knowledge of best practices for converting leads into customers through effective nurturing campaigns.

What You'll Need to Succeed

• Communication and Collaboration: Strong communication skills to work effectively with cross-functional teams, such as marketing, sales, and IT. Collaboration skills to align marketing automation initiatives with overall marketing strategies and business goals.
• Problem-Solving Abilities: Aptitude for identifying challenges and finding innovative solutions to optimize marketing automation processes. Ability to troubleshoot issues, analyze root causes, and implement improvements.
• Continuous Learning: Dedication to staying updated with the latest trends and advancements in marketing automation. Willingness to expand knowledge and skills through self-learning, attending webinars/conferences, and obtaining relevant certifications.

Base Salary Band: $55,696 - $90,000

Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint's total compensation package for employees. For additional details on our total benefits package, please review the section "About PatientPoint" at the end of this job description.

What We Offer We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.

About PatientPoint PatientPoint ® is the patient engagement platform for every point of care. Our innovative, tech-enabled solutions create more effective doctor-patient interactions and deliver high value for patients, providers and healthcare sponsors. Through our nearly 140k unique healthcare provider relationships, PatientPoint's solutions impact roughly 750 million patient visits each year, further advancing our mission of making every doctor-patient engagement better ® . Learn more at patientpoint.com.

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V