technical marketing specialist London, England
Job description
About Informa Tech
Informa Tech is a market-leading provider of integrated research, media, training, and events to the global Technology community. We're an international business of more than 600 colleagues, operating in more than 20 markets. Our aim is to inspire the Technology community to design, build and run a better digital world through research, media, training, and event brands that inform, educate and connect. Over 7,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programs each year, and nearly 4 million people visiting our digital communities each month.
https://www.informatech.com/
In Summary
This role will be supporting many of the aspects of marketing automation including designing and building automated email marketing flows and campaigns, lead cycle management and content personalization.
Day-to-day Responsibilities
- Provides day-to-day campaign design, QA and activation support for multi-step and automated campaigns
- Analyzes campaign performance to provide insights and adjust campaigns accordingly
- Optimizes email campaign performance by developing test and personalization strategies such as Signature Rules and Dynamic Content
- Designs and amends responsive landing page and email templates
- Builds Eloqua user facing Eloqua forms and processing steps
- Proficiency in marketing automation platforms, preferably Eloqua
- Developed and executed A/B tests to continually improve performance & drive value
- Analytics-focused, with experience translating data into business and consumer insights
- Strong project management skills
- Intermediate Excel skills (pivot tables, graphs)
- Understands CASL, CAN-SPAM, GDPR, and CCPA
- Proficiency in Adobe Photoshop, Dreamweaver, HTML / CSS
- Strong interest in the analytical side of marketing such as marketing performance, segmentation, and overall database health
- Attention to detail and process is a must
- Ability to work in a dynamic fast-paced environment
- Ability to manage multiple projects simultaneously
- Strong customer service skills, outstanding verbal, and written communication skills, specifically with the ability to collaborate internally
- Has a working knowledge of relational databases and their use in marketing programs
Additional Information
About
Why work for Informa?
25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday! (Holiday runs from January to December)- Friendly staff who are all “expert’s experts” and additional training for development
- Pension match and a range of other entirely flexible benefits to suit your needs - 5% Pension Scheme.
- Regular Social Events and Networking opportunities
- Share-Match options - become a shareholder!
- Eye Care - Including eye test and glasses
- EAP - legal & financial advice, wellbeing, counselling services. Mental health first aiders
- My Active Discounts - Discounts on a variety of products from fitness, travel and retail
- Flexible benefits - Critical illness insurance, Pension, Dental, Gym Membership, Dining Membership Card, Cycle to work scheme
