Social Media Officer London, England
Job description
Opportunity ID
264
Job Summary
IWM has recently created and committed to carrying out a new Digital Content Strategy with ambitious targets for audience growth.
The Social Media Officer will act as a bridge between IWM and the communities that we try to engage with. These are often audiences or groups of core consumers connected by a similar interest. The role will look to further establish our social media guidelines in accordance with broader IWM social media strategy.
Key duties
Working in-line with IWM’s Digital Content Strategy to produce both organic and paid content to engage existing and development audiences across social media. The Social Media Officer will also contribute to wider digital reporting, helping inform future content plans.
You will be a brand ambassador, engaging with potential customers and building relationships with existing ones. The role will look to gauge sentiment around the brand, using social listening tools to monitor feedback and engagement.
Reporting to the Social Media Manager, the Social Media Officer will work closely with the Digital Production Team and Digital Insight and Experience colleagues to identify both opportunities and risk among audiences. The role will also require collaborative working with teams around the museum, including Marketing and Communications, to understand and enact requirements arising from their strategies.
In addition, your duties will include:
Social Media Management
- Day-to-day management and monitoring of IWM profiles across all social media platforms, including Facebook, Twitter, Instagram and YouTube.
- The use of social media tools including Sprout Social, Meta Business Suite, Supermetrics and Google Data Studio.
- Supporting IWM’s corporate goals and the KPIs of the digital content strategy, particularly as regards growing audience and financial sustainability
Content Creation
- Contribute to the content ideation and calendar process, including approvals to create optimised content for each distinct channel and audience.
- Ensuring all content is on brand and meets all corporate guidelines, whilst remaining impactful and engaging.
- Coordinating organic social activity with partner organisations and individuals.
Community Management
- Contribute to the daily community management across all channels, including the monitoring and moderation of comments, responses to direct messages and reviews.
- Liaise with internal stakeholders, including the Communications team to address any community management queries or requests, as well as reviews from the wider public.
- Reputation management and awareness of issues around IWM’s brand, reporting into Social Media Manager to manage any concerns that may arise.
Reporting
- Using Google Data Studio, Sprout Social and other data sources to assess the impact and efficiency of organic social media activity across the organisation.
- Monitor and report on key competitor activity within the sector.
- Use reporting to help employ a test, learn and refine approach to benefit future content.
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.
May 29th 2023, 9:00 AM
Interviews for this post are planned for the week commencing 5th June 2023
The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.
- Our generous full-time equivalent annual leave allowance is 25 days per annum plus public holidays rising to 30 days after 5 years.
- Access to our Company Group Pension Plan with competitive Employer Contributions.
- Access to select a range of benefits to suit your personal circumstances and lifestyle via our benefits platform, IWM4me. IWM4me offers IWM staff a wide range of health, protection, and lifestyle benefits, many at corporate rates not available on the high street.
- 20% discount in all IWM’s on-site shops.
- A 25% discount in IWM’s cafes.
- Free entry to all IWM Air shows at IWM Duxford.
- Free entry to a large number of other museums & galleries and their exhibitions which we have reciprocal arrangements with.
- Enhanced maternity and paternity benefits dependent on length of service.
- Access to our in-house training programmes and development
- Access to an interest free season ticket loan scheme after three months service.
- Access to a Cycle 2 Work Scheme
- Access to our Employee Assistance Programme, and Career Development Advice.
- IWM staff also have access to The Charity for Civil Servants services and support.
- IWM staff are entitled to membership of the Benenden Healthcare Society (subject to their terms & conditions.
- Eligibility to join the Civil Service Sports Club, securing additional discounts and benefits.
- Access to social events run by groups with IWM.
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. This role is subject to:
A basic check, which shows unspent convictions and conditional cautions.
IWM is committed to a policy of Equal Opportunities.
We miss out when people feel IWM isn't for them, and are committed to removing and reducing barriers to make IWM open to everyone.
Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.
At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.
