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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

FUNCTION: Marketing

SUB FUNCTION: Consumer Experience

CITY & COUNTRY: LONDON, UNITED KINGDOM

EXPERIENCE LEVEL: minimum 2 years of Social Media Marketing

ROLE SUMMARY

What are the key objectives and expectations from this role?

The Social Media Marketing Specialist will be in the digital and media team with focus on social media and talent marketing to support the overall 2024 activation objectives. They will be responsible for developing and deploying the content strategy and create content for Vuse UK, Vuse Ireland and Velo UK Instagram pages to drive awareness, education & brand love.The specialist will also be responsible for driving our influencer marketing efforts for Velo including selection of talents, talent management and fostering positive relationships with them to create true brand ambassadors and help achieve our awareness targets.

We have strong focus on data and performance analysis in the team and all recommendations are based on data and learnings. Hence the specialist is required to do ongoing performance analysis of social media channels and talent activations to base recommendations for talent & content strategy on.

Strong project management and collaboration skills are required as the person in this role will be working with a vast number of stakeholders and will be responsible for the day-to day management of our internal agency BEAT.

What is the direct impact of this role on the team or organization?

The social media marketing specialist directly impacts our awareness targets for the business with SoMe and talent activation. The work also impacts insights data captured by Kantar – grow awareness and a positive perception of the brand.

Reports to: Frederikke Pedersen – Consumer Experience Manager, digital & media

Core Relationships:

Internal – UK consumer experience team, brand teams, E-com & CRM teams

External – Agencies

Working model: Hybrid work - In the office min. 3 days a week

The position is based in Chiswick, London. Learn more about our office culture on ‘Our Stories’ page on the career’s website, or here: Welcome to BAT Chiswick

ACCOUNTABILITIES

• Social Media content strategy & content creation – grow our SoMe accounts to increase awareness
• Talent strategy & management – Grow awareness & foster true brand ambassadors
• Own and manage the day-to-day relationship with our agency BEAT
• Contribute to planning and organizing our key partnerships Tomorrowland Festival & Mclaren F1 races
• Weekly data capture and monthly performance analysis
• Monitor competitor activity and brainstorms potential improvements or changes in marketing strategy, products, and/or services
  

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

• A native social – keeps up to date with trends on social and understand how to make an impact through content
• Strong project management skills
• Strong data analysis skills
• Strong people skills - good at fostering positive and lasting relationships
• An agile, creative, and collaborative working style

Technical / Functional / Leadership Skills Required

• Understands how to effectively manage agencies and collaborate with other departments
• Excel, Power point, Microsoft outlook

BENEFICIAL

• Digital capabilities or experience within Business Intelligence and Analytics are considered an advantage
• An advantage if the candidate has experience with Sprinklr & Instagram insights
• Experience with Hype audior & traackr

QUALIFYING QUESTIONS FOR APPLICANTS

• Are you a social native that understands how to make true impact through content?
• Do you know how to be involved in many projects at once while keeping the big overview?
• Do you have strong social skills and understand how to connect with a diverse group of people?
• Do you understand how to use and apply data insights in your recommendations?

MANAGER CONTACT DETAILS FOR APPLICANT QUESTIONS

If you experience any difficulties submitting your application, please contact [email protected].

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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