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Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in the UK and are driven by a passionate and disruptive team in achieving our mission.

We’ve brought together a world class team from a wide range of industries. And as we’re growing extremely fast, we need brilliant people (like you!) - to join us on our journey and help us deliver our goal.

We are seeking a creative and experienced Social Media Manager to join our team. The role requires an individual who can create and execute a social media strategy that drives engagement, builds our brand presence, and increases customer loyalty.

BEING A TOWNHOUSE EMPLOYEE:

• Private healthcare and wellness support – Benefit from the nail industry’s first private healthcare package including free telephone / video GP appointments and treatment in private hospitals if there is a long wait on the NHS
• Shopping discounts - a range of discounts on some of the largest brands to save you money everyday
• Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles!
• Social Budget - Every month your manager gets a budget to spend pampering you and your team. Expect treats, lunch at work or a night out – to be agreed with your manager!
• Holiday on us: An extra day paid holiday on your annual allowance for every whole year you have been with Townhouse - up to 5 extra days!
• Employee Discount: 75% discount on treatments
• Interest free advance - To cover you for any emergencies and to avoid interest costs, we will provide up to a £50 advance for every day you have worked for us in a month.
• Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse.

ABOUT THE ROLE:

• Content Strategy & Development. Lead the content strategy and development of our social channels, collaborating closely with the Directors and founders of the business
• Create engaging content that reflects our brand identity and resonates with our target audience – photography and videography skills essential. Equipment can be supplied.
• Scheduling - Post daily across all social media platforms based on business needs whilst maximising engagement and bookings
• Community Management - Responding and engaging with our audiences daily.
• Brand Management - Drive and maintain the brand narrative across multiple social channels, implementing different content based on platform needs to maximise engagement.
• Growth strategy - Develop strategies to increase following and engagement across all platforms.
• Review analytics of content to optimise engagement for future posting.
• Key Date Activity - Create a quarterly content calendar with detailed monthly activity to be shared with the Marketing Manager to ensure the strategy remains consistent and relevant.
• Ops Reporting - Report metrics and results-based data to key stakeholders within the company. For example, follower growth, engagement statistics, and development of creative content and campaigns
• Teamwork - Work alongside the Marketing Manager and Director to develop relevant content for collaborations and partnerships

• Social Listening - Through social listening, monitor what social media users say about our brand and our competitors
• Database Management - Responsible for database management in line with GDPR
• Review Management - Manages and responds to all guest feedback, ensuring the tone of voice remains consistent

• Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, TikTok and LinkedIn
• Monitor social media trends, track metrics, and analyze data to optimize performance
• Collaborate with internal stakeholders to develop campaigns and promotions that increase brand awareness and customer engagement
• Stay up to date with industry developments and emerging social media trends to ensure that our social media strategy remains innovative and effective
• Build paid social campaigns to drive brand growth and awareness, particularly out of London

ABOUT YOU:

• An enthusiastic and highly creative individual who is hungry for results
• Ability to create their own content in house
• At least 4 years of experience in social media management
• Excellent communication skills and the ability to write effective copy
• Experience creating and executing social media campaigns
• Experience in building paid social campaigns across multiple platforms and the ability to analyse the ROI of the campaigns
• Strong knowledge of social media platforms and trends
• Ability to analyse data and track metrics to optimize performance
• A creative and innovative mindset with the ability to develop engaging content
• Attention to detail and the ability to multitask in a fast-paced environment
• Experience in the beauty industry is a plus

LOCATION:

• This role is based at our Support Centre in Tottenham Court Road
• This is a hybrid role (long term likely 3 days in the office, 2 from home) but candidates must have flexibility to work up to 5 days in the office including during their onboarding period