social media manager
Job description
COMPANY OVERVIEW:
Open Gym Premier has been recognized with multiple awards for its impactful contributions, remarkable growth, and outstanding workplace culture. These awards include being named the Best Workplace in 2022 by the Orange County Business Journal, as well as being recognized as a Top Workplace by the Orange County Register in both 2021 and 2022.
Conceptualized in 2009 and launched in 2011, Open Gym Premier (OGP) evolved after a group of passionate former hoopers recognized a lack of quality basketball facilities, programs, events and coaching in the Orange County area. The idea for Open Gym Premier was developed based on the experiences of Matt Kanne, Miguel Bennett and the entire OGP staff, who carefully evaluated their own careers to help create the ultimate basketball experience. Since then, OGP has expanded to include volleyball programming and a one-of-a-kind facility experience.
Open Gym Premier provides camps, club teams, tournaments and training to dedicated basketball and volleyball players. One of fifteen Jr. NBA Flagship Network Members, OGP has earned a reputation for providing quality coaching and training while also delivering innovative, well-organized events to the basketball community. OGP has expanded significantly since inception and now operates club programs in Anaheim and Thousand Oaks, as well as a private 12-court facility in Anaheim. The event model now includes an elevated camp experience for elite players through the Elite Basketball Circuit and a full-service tournament platform through Grassroots 365. OGP continues to expand with programs and events for Orange County Basketball Tournaments across the West serving over 60,000 basketball players and 7,000 teams per year.
POSITION SUMMARY:
We are looking for a full-time Social Media Manager to join our Marketing team! Our ideal candidate will be able to work in-house aside our Graphics and Sales team & help reflect our creativity and brand on all social media platforms. This team member will be working in a fast-paced, collaborative environment and should be open to working weekend events.
RESPONSIBILITIES:
- Develop innovative strategies to attract customers and promote our brand through web-based marketing programs and SEO techniques.
- Monitor key performance indicators (KPIs)—like link clicks, likes, and other metrics—of social media marketing campaigns.
- Collaborate closely with graphic designers to promptly deliver high-quality content.
- Be open to working weekends and provide live coverage during events and games, capturing highlights and generating real-time excitement on social media platforms.
- Work closely with our youth basketball coaches, players and staff to capture and showcase behind-the-scenes moments, success stories, and inspiring content.
- Collaborate and coordinate communication among various departments, including IT, Tournaments and Basketball Operations to successfully execute marketing projects.
- Assist in the development and maintenance of our organization's website to ensure its efficiency and effectiveness.
- Proactively identify and make recommendations on poor-performing content and social-channel engagement.
- Manage all social media platforms for OGP and its sub-brands, ensuring consistent branding and messaging by:
- Engaging with followers by "liking" and "commenting" on posts that mention us or use our hashtags.
- Staying updated on competitor accounts to identify trends and opportunities for improvement.
- Utilizing social media analytics tools, including platform insights and Hubspot, to track and analyze performance metrics.
- Consistently create and schedule engaging posts and stories across all platforms.
- Develop compelling storytelling content that resonates with our target audience.
QUALIFICATIONS:
- Hands on experience with social media management with Facebook, Twitter, Instagram, TikTok, and YouTube
- Excellent organizational skills with the ability to manage multiple projects simultaneously
- Strong verbal and written communication skills.
- Proficient in Google Sheets, Google Docs, Google Drive
- Some graphic design experience preferred (Adobe Creative Cloud)
- Flexibility and willingness to work weekends and attend events as needed
- Knowledge of how SEO (Search Engine Optimization) works and familiarity with web traffic metrics is a plus.
EDUCATIONAL REQUIREMENTS:
- Minimum 1-2 years of social media experience for a brand/company
- Bachelor's degree or currently in school for Communications or a related field
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Ability to commute/relocate:
- Anaheim, CA 92805: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 1 year (Preferred)
- Social media marketing: 1 year (Preferred)
Willingness to travel:
- 25% (Preferred)
Work Location: In person
