Social Media & Influencer Manager – Murad UK London, England
Job description
We are looking for a Social Media & Influencer Manager to join our Murad Brand team!
- Location of role: 2 days a week office based (London, SE1 0LH) & 3 days home working
- Brands you will be working on: Murad UK
- Reports to: Brand Business Director
Overview:
Inspired by Dr. Murad's lifelong commitment to science-backed wellness, we create skincare products and experiences not only for healthier skin, but for happier lives. At Murad, we're committed to conquering the global health epidemic of stress.
The ideal candidate will be an expert in influencer partnerships with a proven track record of building partnerships that drive traffic/sales. You have boundless passion for the digital space and the beauty industry, a history of accomplishments in both and a hunger to know what's happening next.
Responsibilities & Duties:
Influencers
- Develop the UK paid influencer strategy to drive both brand awareness/consideration in the UK market and traffic/revenue to murad.co.uk
- Manage all paid influencer activity including creation of briefs, negotiation with agents and influencers, contract execution, reviewing and approving assets and identifying new potential partners
- Management and driving ambitious growth of Murad's nano/micro affiliate programme to create UGC, drive revenue on murad.co.uk and deliver EMV targets
- Close collaboration with the Ecommerce team to drive activation of influencer activity on murad.co.uk and in CRM
- Support B2B team in planning and executing influencer activity on partner channels (e.g., Look Fantastic, Space NK, John Lewis)
- Work with affiliate network AWIN and the Ecommerce team to drive revenue, including identifying influencers for traffic and sales-driving paid partnerships
- Analysis of all paid influencer activations, tracking against KPIs and budget
- Management of dedicated influencer budget
- Close collaboration with global Influencer team to share learnings and best-practice
Social Media
- Develop the Murad UK social media strategy, setting key reach and engagement metrics
- Support the coordinator to deliver the day-to-day running of all Murad UK Social channels – ensuring the brand tone of voice and visual identify is consistent and in line with global guidelines
- Work closely with the coordinator to approve the content calendar for @muradskincareuk IG channel and Facebook page, ensuring regular communication with the ecommerce and brand teams to ensure content synergy across all communication channels.
- Support the coordinator on all customer service queries via social channels.
- Close collaboration with global social media team to share learnings and best-practice
What we are looking for:
- Strong experience in influencer and social media marketing, in beauty and/or skincare.
- Completion of BS/BA degree preferred, but not essential.
- Proven experience developing influencer strategies.
- Must have excellent copy writing and creative skills.
- Must be well versed in MS Excel and MS PowerPoint.
- Can derive insight from data and comfortable manipulating and analyzing data to inform activity.
- A collaborative approach with teamwork at the heart of what you do.
- Someone with a strong bias for action and desire to get results.
- Strong analytical skills; accurate and information reporting on marketing activity.
- Adaptable to change and able to problem solve in a fast-paced environment.
- Passionate about beauty and with a good understanding of the skincare market.
What we offer:
- Flexible working culture to fit around your lifestyle.
- Generous staff discount across our brands!
- 25 days holiday, plus bank holidays.
- Summer Fridays – Early finish!
- Competitive salary & discretionary annual bonus.
- Vitality Private Healthcare Insurance.
- Cycle to Work scheme.
As an equal opportunities' employer, Unilever Prestige Hub Brands: REN/Murad/Kate Somerville/Living Proof/Tatcha is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/REN/Tatcha/Murad/Kate Somerville/Living Proof.
