Social Media Executive Hemel Hempstead, England
Job description
At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.
Fixed Term Contract - 12 months covering maternity leave
Location: Hyrbid working from our Hemel Hempstead office and home
At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.
We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J20, R Whites & London Essence. We exist to help people enjoy life’s everyday moments.
About the Role:
We’re looking for someone to join our new Britvic Digital Studio who embraces social media with a creative flare and manage consumer brands across all channels and a variety of stages from posting to reporting.
The Social Media Executive is the voice of the brand(s), managing the Social Community Engagement, Social Listening, Reactive Issue Management and Proactive Social Media Publishing for two or three Britvic brands in line with business demand.
You will help support consumer conversations efficiently across all communication channels with a focus on delivering world class consumer experience to support globally admired brands. You will meet, and where possible exceed consumers’ expectations whilst safeguarding and enhancing Britvic’s reputation and driving relevant conversations with our consumers.
If you have a passion for social media, an interest in the drinks industry and a proactive positive attitude we’re looking for you!
Key Responsibilities:
- The brand voice for two or three Britvic brands across all communication channels – this includes management and publishing content.
- Delivering a world-class social media strategy to enhance paid, owned, earned and shared opportunities for consumer acquisition and engagement.
- Management of social media scheduling, posting and engagement in line with an agreed Social Content Strategy and Content Calendar, working with the Digital Studio Agency.
- Responsible for Proactive and Reactive Brand Level Social Listening and engagement across owned, earned, and paid.
- Develop and execute a User-Generated Content (UGC) community programme to seek and encourage UGC from social communities and Influencers.
- Core liaison with Digital Studio Partner in the development of content needed for both proactive and reactive consumer engagement.
- Respond effectively to consumer contacts across all communication channels Including phone calls, emails and social media.
- Effective collaboration with brand stakeholders, agencies and Studio Brand Planners will be essential to ensure Social Media plans meet business needs.
- You may be required to attend events to enable event content creation, coverage and engagement.
- Explore, identify and stay ahead of new social media trends/channels/innovations in order to recommend future opportunities.
Knowledge, Skills & Experience Required:
- Proven track record in managing social media accounts publishing for known consumer brands including setting up new accounts.
- Expert end-to-end knowledge of major social media platforms including Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok and Snapchat.
- Proven experience of running Social Listening reports with knowledge of Social Listening platforms.
- A Flair for attention-grabbing and corporate style copywriting.
- Strong organisational and project management skills, able to manage multiple on-going assignments simultaneously.
- Results-driven, collaborative and a ‘can-do’ attitude, a self-starter with a strong bias to action.
- Proven experience of engaging with communities and customers via social media.
- Experience of Paid Media and working with Media Agencies and Creative Agencies.
- Experience of working with Asset Libraries and or/DAMs.
- Highly organised and able to manage deadlines and capacity conflicts with stakeholders.
- International social media experience advantageous.
Qualifications:
- Digital Marketing/Marketing/Communications Qualification preferred
- Grade C or higher in GCSE English with excellent written commutation skills
We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive
We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive
