Digital Marketing Manager London, England
Job description
Digital Marketing Manager
Permanent, Full-Time
London, West End
About the role
We are seeking a proactive Digital Marketing Manager to join our dedicated Marketing team and play a crucial part in helping us achieve these ambitious growth targets for the Academy.
Working within the Marketing and Sales team, and liaising closely with the Curriculum and Registry teams, the Digital Marketing Manager will be responsible for managing the company’s digital presence across multiple channels, to increase awareness and conversion to the FRA’s programmes, to support our growth targets.
The Digital Marketing Manager will work within departmental marketing, sales, and operational plans to maximise lead generation and ROI through online opportunities across multiple channels, including PPC, SEO, social and website optimisation, integrating with our CRM platform to manage and analyse campaigns.
About you
- You will have a demonstrative proven track record of delivering outstanding digital campaigns across Google, Meta, TikTok, Snapchat and Bing, with a sales orientated outcome.
- You will need an understanding of the fashion industry and the courses we offer to generate relevant, engaging content and campaigns, alongside experience of CRM platforms, preferably MS Dynamics.
- You must have knowledge of reporting, Google analytics, PowerBI, Semrush, as well as social media management.
- You will have a proven track record of project management and be an excellent communicator.
- You will have experience of social media advertising.
- You will be an analytical thinker with the ability to manage multiple projects simultaneously.
This is a dynamic and exciting role for a professional and flexible individual with a strong desire to succeed!
Why The FRA?
We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At the FRA, our students are at the centre of what we do, and as a result, we offer hugely rewarding careers – whatever your role at the FRA, you have the opportunity to change a student’s life! If you are looking for a fast-paced and autonomous role where you can really demonstrate your impact, then look no further.
Our carefully curated benefits package offers something for everyone, whether you’re interested in:
- Furthering your development through funded professional qualifications and a personal growth allowance
- Generous and flexible leave that suits your lifestyle, including an around-the-world trip after 5 years’ service
- Market-leading family-friendly pay, including 6 months fully paid maternity, adoption, and shared parental leave
- A monthly well-being allowance and financial loan structures to support your financial health
Salary:
Competitive salary, subject to qualifications and experience
For more information about us, visit our website and refer to the job description and person specification available to download.
Next Steps:
Please apply via the FRA's recruitment website https://www.fashionretailacademy.ac.uk/contact/jobs-at-the-fra
Closing Date: On-going. Please note we will be reviewing applications as and when they come in, so early application is advised.
Please contact our Recruitment team at [email protected] for further information or an informal chat about this campaign.
The FRA is proud to have a student body as diverse as its central London location! With students from 17 ethnicities, traveling from all over the United Kingdom, with a variety of learning needs and a wide range of experiences and interests, we are looking to recruit a workforce that is as diverse as our amazing students and will support them to achieve their potential. If you would like to request any accommodations from application through to interview, please email us at [email protected]
Job Types: Full-time, Permanent
Salary: From £35,000.00 per year
Schedule:
- Monday to Friday
Work Location: In person
Reference ID: Digital Marketing Manager - June 2023
