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From multi-award-winning TV series narrated by David Attenborough, such as Planet Earth III and Blue Planet II, to digital-first series, this job will be a fundamental supporting role in the delivery of global digital marketing campaigns for BBC Earth and BBC Earth Lab.

You will be devising promotional plans on social media, writing punchy copy, crafting titles for social posts, choosing imagery, and helping to curate an insights-driven social strategy for our Factual digital channels.

• Develop social media publishing plans for marketing campaigns and strategic projects on organisational tools such as Monday.com
• Schedule and write copy for social posts using tools such as Sprinklr, YouTube Studio and Meta Business Suite
• Write creative briefs for new commissions for online content with the support of the Social Media Managers (including video, web articles and quizzes)
• Identify new creative ideas for campaigns and tentpole days (e.g. World Panda Day) to further the reach of our content
• Research and reach out to photographers and filmmakers to celebrate UGC content on our digital channels
• Contribute towards the development of ideas for social media platforms
• Oversee management of communities and conversations on social in line with the agreed marketing strategy and brand tone of voice
• Analyse digital performance data and derive insights for weekly performance meetings, leading on revenue reporting
• Manage the video pipeline of content for YouTube and Facebook, looking into archive availability and rights
• Identify influencer and digital publisher partnership opportunities for our Factual brands
• Ensure all material and activity complies with the relevant BBC Studios guidelines and procedures and ensure adherence to escalation and issue management procedures as required.

• Ideally has social media experience within a TV, media or digital publisher brand
• Must be an excellent copywriter with proven copywriting experience; able to switch copy to adapt to a specific tone of voice
• Experience of creating social media campaign plans across multiple social and digital platforms (e.g. YouTube, Facebook, TikTok, Snapchat, Instagram, Website, CRM) using key organisational tools such as Monday.com
• Passion for the natural world, science and conservation
• Ideally would have knowledge of website CMS systems and be familiar with how the backend of websites operate
• Digital expert: up to date with the latest platform trends, with key insight into how to engage with digital audiences, with a particular focus on U35s
• Excellent eye for imagery and attention to detail
• Organised, proactive, and actively takes initiative
• Able to manage multiple projects simultaneously to deadline
• Experience of managing multiple stakeholder relationships and keeping in regular communication with a wide variety of teams
• An ability to work at pace in a fast-paced media environment
• Experience of data analytics tools and campaign measurement tools such as Social Emplify
• Knowledge and use of content creation tools (Photoshop/Premiere Pro etc)
• Basic video editing skills to create video cutdowns for social media platforms

Band: C
Contract Type: 10 months FTC
Location: London TVC

Working Pattern: Hybrid Working (Home-based plus two/three days a week in the office)

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us at [email protected] with the job reference in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates

• Flexible/agile working - opportunities across the business. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.
• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certifications.
• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.

The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air

To find out more about Diversity and Inclusion at the BBC, please visit our website.