Job description
Your role in a nutshell
In this 12 month fixed term role ( potential for perm), you will be working with the Social Media Officer to support the planning and execution of the social & influencer strategy with the main goal of driving customer engagement and building positive brand perception. You will assist the running of all UK Social Media channels (Facebook, Twitter, TikTok, YouTube and Pinterest*) and paid influencer campaigns, as well as driving UGC within internal TBS Collective. You will have close working relationships with the wider UK Marketing team across a variety of campaigns and initiatives to ensure a cohesive 360 plan and execution.
More about the role
You will be assisting with the day-to-day execution of the social media plan and paid influencer campaigns across all platforms. This will include, but not limited to the following responsibilities:
- Scheduling social media activity across Facebook, TikTok, Pinterest & YouTube in line with the social media content calendar. Using social media tools such as Sprinklr & native platforms.
- Copy writing for all our social media channels. Ensuring the copy is creative, engaging and in line with current platform trends.
- Video content creation and editing for TikTok, Facebook Reels & YouTube Shorts. Including keeping close to each platform to identify new trends and pitching them to the Social Media Officer.
- Capturing content from live events, in-store activity and PR/Influencer events in line with platform requirements and The Body Shop brand.
- Monitoring the UGC platform Bazaar Voice and sharing ‘best of’ posts for use within the content calendar.
- Creation of all UTM tracking links for both owned social content and influencer campaigns.
- Assisting the compilation of monthly reports to share back to the wider business.
- Presenting Social Media campaign plans and learnings to the wider business where required.
- Assisting the running of The Changemaker’s Collective, a group of store sales consultants whose social content we share and re-use. Including contributing to content briefs, sharing ideas on campaigns and using the content within the weekly social media calendar.
- Supporting the UK PR & Marketing Assistant with all product send outs and gifting for both influencers (earned) and press contacts.
- Attending social media and influencer agency meetings when required
What we look for
- Experience of working in a social media role for a large, multi-faceted retail organisation or leading beauty brand.
- Knowledge of all social media platforms, including but not limited to: Facebook, Twitter, TikTok, YouTube, Pinterest & Instagram.
- Eagerness to learn about all aspects within the social media & influencer space.
- Passion for content creation and creative writing and influencer marketing
- Exceptional standards of English grammar and spelling
- Evidence of Copywriting experience from previous roles
- Numerical, Analytical and reporting responsibilities in previous roles
- Experience using Microsoft Office suite
- Experience using Social Media Scheduling tools
- Ability to network and foster relationships and work collaboratively with other departments
Benefits
a 6% contributory pension plan (that rises with loyalty)
23 days holiday plus bank holidays - time to refresh and recharge
1 Self Love Day – An extra day off per year to recharge and focus on what you love to do most
3 additional days a year to volunteer in the local community to support the causes you feel most passionate about
Discretionary bonus scheme
LOVE Money – Money from us to spend on YOUR wellbeing - pamper yourself on us. Every year.
50% employee discount on our products and access to sample sales
Access to Perks at Work, our online shopping channel with exclusive deals & discounts
Access to our Nourish platform, where you have access at certain times of the year to fantastic benefits such as; Buying/Selling holiday, Pension Top Up, Private Medical Insurance options, Green Car Benefits, Cycle To Work scheme, Techscheme, On site nursery (for Littlehampton colleagues), and much more!
Life Assurance
EAP (Employee Assistance Program) – We work with experts to support you on all aspects of your Wellbeing: Physical, Mental and Financial.
AND - we have also implemented Hybrid working into our HQ’s in London Bridge and Littlehampton, West Sussex, where our teams spend 4 days a fortnight.
The Body Shop
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.