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Social Media Assistant

Purpose of role: The Social Media Assistant role is responsible for creating social media content that will inspire and engage our followers at Primark. You will work directly with the Social Media Officer, Coordinator and other Social Media Assistants to create daily social media content across multiple social networks and support the Social Media Manager with ensuring the social media strategy is embedded in all worked shared on our social channels.

Location: Dublin/London

Duration: Permanent


This role suits someone who wants an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact. You will have a proven track record in content creation, a strong creative eye and a way with words! You must be hugely passionate about all things social media, what’s out there currently and what’s still yet to come…
Key Responsibilities:

• Writing, scheduling and posting content daily across all Primark social channels.
• Identify and create interesting and relevant content, working closely with the team to ensure that we are continually exploring new approaches and adopting a ‘testing’ culture.
• Produce a weekly report to analyse the performance of content across channels and suggest improvements.
• Liaise with internal departments to gain key information on product, such as product ORINs, to support content.
• Day to day admin on the global social team
• Work with the Social Media Officer, Social Media Coordinator and internal stakeholders on content, from conception to implementation.
• Monitor, manage and engage with social media interactions through community management; identifying and creating engaging content that will drive interest.
• Continuously monitor UGC from influencers, micro-influencers & fan community, selecting key posts for approval & inclusion in our social plan.
• Developing content ideas and contribute ideas to wider team brainstorms.
• Support the Social Media Coordinators and Social Media Officers in producing creative briefs for internal and external creative teams and agencies
• Managing the ordering and returning samples for internal social shoots and content creation.
• Attending events, store openings and shoots when possible, to ensure relevant content is being captured and capture first-hand social content as required.
• Work with the Social Media Manager and Social Media Officers to implement an overall social content strategy.

Essential knowledge, education, skills and experience:

• Demonstrable passion for social media and fashion with, ideally, 1+ years working in digital, retail or fashion journalism.
• Current Social media knowledge from the latest social platform updates to emerging platforms
• A passion for creating social-first content and be comfortable shooting on iPhone.
• Pulse on breaking social media trends and constantly on top of what’s happening in culture
• Have a customer-first mindset always putting yourself in their shoes when it comes to how you create content.
• Great copywriting skills for writing social copy in brand tone of voice and short snappy lines
• Strong numerical skills for reporting and analysing stats and ability to look beyond the numbers to tell the ‘why’
• Thrives in a fast paced and agile environment, who’s able to turn around a trend swiftly and ensure we’re always getting to market first!

Personal Attributes:

• Organised and process-driven approach to work with the ability to keep projects moving and ensure deadlines are met.
• A collaborative team player who develops excellent relationships within the business and good problem-solving skills.
• Self-motivated and enthusiastic, happy to get involved in a variety of activities.
• A Primark and fashion superfan!
• Act as an ambassador for the brand on shoots, with partner brands, talent/influencers and external agencies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.