Location: Brixton, London

Reports to: Head of PR and brand communications

Working hours: Full-time, permanent

Role

A new and exciting role in the communications team, you will have a solid understanding of social media platforms and multiple accounts, channels and pages. You will be responsible for developing, implementing and maintaining our social media content to grow our reach and engagement. You will collaborate with the wider team to deliver successful campaigns and projects for our nationwide venues, artists, shows, tours, promoters and partners to meet the agreed company objectives and targets.

Our team

An integral role in the department, you will be fully immersed in our overall creative and strategic output to provide best-in-class social content alongside a dynamic team, where collaboration is at the heart of everything we do.

About you

• Significant and demonstrable experience in a social media role, focussing on music, brand, agency media or entertainment
• Extensive knowledge and understanding in all social media platforms
• Outstanding and innovative editorial expertise
• A track record in content creation, using editorial, photography and video to engage with online audiences
• Good awareness of PR, marketing and community management
• Skilled in developing fan-bases and moderation techniques
• Experienced in a fast-paced, creative environment
• Proficient in social reporting tools for extracting and reporting insight
• Competent in editing tools and optimising formats for social media platforms
• Brand management experience

What we need

• Dynamic with outstanding attention to detail
• Strong project management and people skills
• A team player and collaborative by nature
• Quick-witted and calm in a crisis
• Accountable and organised with a strong sense of time management
• High level communication skills
• Data driven and an analytical, results-driven professional
• Extremely organised and self-motivated
• Positive with a proactive, can-do attitude
• Understanding of the wider industry landscape, social media platforms and techniques
• Flexibility to work irregular hours (weekends/evenings/public holidays)

What you’ll be doing

• Devise, implement and evaluate social media strategies and campaigns for shows, tours, events, venues and ad hoc projects
• Collaborate with the head of PR and brand communications and align with department leads (PR, digital marketing, design, marketing), regional marketing executives, promoters, partners, ticketing services and agencies to deliver a fully integrated content-driven plan, increase ticket sales and optimise commercial and promotional impact
• Plan, review and strategise daily/weekly/monthly content across multiple platforms
• Own and curate calendar management, content creation and all postings
• Communicate plans to internal marketing and PR leads
• Maximise engagement and growth with our community
• Monitor reach of all our social media channels
• Implement effective processes to ensure smooth and timely delivery of assets to channels
• Ensure a consistently high-quality output
• Produce and distribute regular (daily/weekly/monthly) reporting and analysis of all social media data with benchmarking to shape our strategy
• Conduct social listening and monitoring to understand brand sentiment and to inform future campaigns
• Improve channel engagement and performance
• Present and review the social media strategy to the head of PR and brand communications, department leads and key stakeholders on a regular basis
• Deliver robust campaigns to grow social communities, increase purchase intent and ticket sales
• Input and adhere to the correct tone-of-voice and style guide when delivering on-brand content across all channels
• Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary
• Establish KPIs and metrics to measure the success of content and campaigns
• Identity and communicate key marketing trends and insights, cultural moments and new and emerging channels
• Actively contribute to the Group’s communications and marketing strategy
• Proactively monitor the competitor landscape
• Educate internal teams around best practice social media strategies, commercial tactics, new formats and content
• Work closely with the marketing team for all paid-for activity and audience targeting
• Support the head of PR and brand communications with the overall brand experience
• Work with external agencies and internal development teams as required

Equal opportunities

We are passionate and committed to our people and go beyond the standard rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we’ll encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Our company

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management. #LI-SL1 #AMG