Social Lead London, England
Job description
As a key leader in the business your focus must be to create more value for our customers and our business. You’ll be expected to play a pivotal role in delivery of the overall Partnership Plan by modernising and optimising the value of our brand assets and executing a sustainable and material improvement in the effectiveness of our customer strategy.
You will be responsible for delivering the overarching brand customer strategy and propositions across social platforms.
Leading your team to develop the brand social strategy, all paid social activity, implementing and optimising activity and campaigns across social media platforms.
You will be accountable for driving brand engagement across all organic feeds, deepening relationships with existing customers and reaching and securing new customers with innovative future focussed marketing approaches.
The Partnership supports agile and flexible working practices, such as when, where and how we work. We have several different ways to work flexibly, including part-time, flexible or compressed hours, and job sharing. Head office areas also support a blended working approach. We celebrate diversity and inclusion in the John lewis Partnership and we are committed to becoming the UK’s most inclusive business, reflecting and connecting with the diverse communities that we serve.
Key Responsibilities:
Lead a high performing team in a way that is consistent with the Partnerships values. Take personal accountability for talent and succession planning and create a diverse environment where difference thrives.
Support and champion the Partnership model, drive voice for your teams and actively participate in the internal democracy.
Own business processes, frameworks and tools within your area, continuously improving them to drive efficiency and effectiveness.
Sets the immediate direction for Social Marketing, working with peers to curate the most customer satisfaction and long term value. Setting the strategic direction for paid, owned and earned campaign delivery, including the responsibility for optimising all paid performance activity across awareness, consideration and conversion in social, with the voice of the customer at the heart of all they do.
Aligning the social strategy to deliver our brand message across multiple social marketing platforms to deliver key customer and commercial goals. Lead the team to deliver content through social platforms, brand campaigns, insights, influencer as well as social media governance. Work with internal stakeholders on community management. Lead the ratings & reviews programme working closely with omni, trade and CRM to drive commercial and customer excellence.
Leading an expert team by coaching to develop subject matter experts to deliver brand customer goals. Develops talent and sets clear objectives/ personal development plans to ensure Partners strive to their full potential.
Accountable for social and content creation marketing budgets, allocating resources effectively to ensure the delivery of KPI’s. Accountable for forecasting and tracking of expenditure against budget including acquiring and spending supplier funding contributions to maximise ROIs.
Ensure clear value reporting on social marketing activities: Deliver regular analysis and KPI reporting to tell the story focusing on key learnings, provide market context or future opportunities which will assist in quick decision-making, unlock budget / supplier funding or assist in course correcting performance to mitigate risk.
Act in accordance with the Partnership’s purpose and democratic principles, constructively participating in co-ownership, and demonstrating to customers and each other that it is a better way of doing business. Share your knowledge, experiences, ideas and opinion to improve the Partnership, speaking honestly and frequently.
Invest in your personal and professional development to achieve your potential, by doing more, doing better, or doing differently.
Create the conditions for all Partners to thrive, make their best contribution, to be heard and achieve their potential.
Essential Skills:
Significant demonstrable social marketing experience
Significant experience of driving innovation in digital channels
Experience of creative thinking delivering inspiring and relevant content whilst managing data.
Experienced knowledge of the latest developments within social
Experience of leading a team coaching and developing individuals
Budget experience.
Experienced Social Marketing strategic thinker consistently looking to find incremental gains and uses innovation to drive the Social Marketing agenda.
Benefits of the Partnership and the role:
You will enjoy 25% discount at John Lewis and 20% in Waitrose
The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay).
Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy.
Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.
Next Steps:
The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").
Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.
You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
Thanks for your patience in the meantime and for showing an interest in joining JLP.
For internal use only:
You can view a copy of the full job outline HERE
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