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Company Description:

J. Barbour & Sons Ltd founded in 1894 is a British lifestyle brand, home to the iconic Wax jacket. We design, manufacture and market stylish functional clothing and footwear for men, women and children inspired by the unique values of the British countryside. We are the proud holder of Royal warrants and remain true to our core values as a fifth-generation family business. Barbour is sold in over 40 countries worldwide, including Europe, the US and Japan but we have our headquarters and roots firmly located in the Northeast of England.

Position Overview:

We have an exciting opportunity for a Social Communities Manager to join our Digital Marketing team here at our Head Office in South Shields. This role will be key to the coordination of our day-to-day social media community and operations across Barbour and Barbour International channels. Sitting within the Global Brand and Communications team, you’ll have responsibility for our day-to-day output across social media, specifically across our global channels.

Essential Duties and Responsibilities:

• Take charge of day-to-day content scheduling, content optimisation and social media communication cadence.
• Support Global Social Media Manager on content planning

• Monitor and moderate all consumer comments and engagement across the full range of Barbour Social media channels to maintain an engaged audience and drive content reach.
• Set up UTM tagging for social content to monitor campaign and content performance, driving traffic back to brand content on .com wherever possible
• Create content where needed, with a focus on Instagram Stories creative, and behind the scenes video content.
• Curate appropriate UGC using native and third party platform tools

• Partner with Comms team members to ideate enticing, brand rich content which drives brand awareness whilst also maximising on commercial opportunities

• Share appropriate feedback from social followers with relevant teams across the business in regular reports.

• Identify social trends, put forward ideas for action on key learnings and share with the team potential opportunities.

• Work alongside the customer care team to ensure all customer feedback is responded to.

• Adhere to the brand social media guidelines, brand tone of voice and policies
• Work with global teams (US, DE, APAC) to post local content that is relevant to our global consumers.
• Alert Appropriate teams within Barbour as issues arise on any social channel.
• Look after the [email protected] inbox. Directing enquiries to the correct team members
• Undertake any other reasonable activities as directed by the Global Social Media Manager

Skills and Experience:

• 2-3 years experience in brand or ecommerce social media management
• Degree level qualification ideally in Marketing or Communications
• Excellent copywriting skills, with a focus on copywriting for social media
• Social scheduling/listening tool user
• Strong verbal and written communication skills
• Ability to analyse data and conclude for reports.
• Initiative based in solving problems
• High attention to detail in copy and visuals
• Confident working with internal and external stakeholders.
• Be prepared to out-side working hours on ad-hoc occasions (press events, brand campaign shoots)

Desirable:

• Experience or exposure to fashion / clothing brands
• Active influencer or blogging experience
• TikTok channel management
• Knowledge of using UGC curation tool (Curalate, Storystream or equivalent)
• Experience in Meta Commerce Manager

Benefits:

• Staff discount
• Staff shop
• Healthcare cash plan
• 25 days holiday as standard increasing with length of service plus bank holidays.
• Free onsite parking
• Subsidised canteen

Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.